Barefoot CAMPUS Outfitter

SCOUT KIT

Web Banner Specs

Desktop
Ratio: 5:1
Recommended Resolution: 2560×512 – Can be lower res than this is needed but as long as it’s 5:1

Mobile
Ratio: 3:1
Recommended Resolution: 1440×480 – Can be lower res than this is needed but as long as it’s 3:1

Key Performance Indicators

  1. Daily Online Revenue
  2. Monthly Online Revenue
  3. Annual Online Revenue
  4. Daily Site Visits
  5. Daily Ad Clicks
  6. Average Order Value
  7. New Users
  8. Bounce Rate

Color Palette

#202843

#B1B1C9

#585d68

#f3b130

Campaigns

Barefoot: Lets Rally Campaign

OBJECTIVEThis campaign will focus on a digital marketing strategy that is driven to bring brand awareness through a positive campaign with the featured thought of rallying together. This campaign will not push any specific products. The feel of this campaign will be...

Barefoot: Gear Up & Save

OBJECTIVEIncrease overall sales, AOV, and visits to the website by targeting college students with big discount offers for 2 weeks towards the beginning of school starting. Campaign copyHeader/Call to Action: "Gear Up & Save!" Subheader: "Up to 25% Off Sitewide +...

Barefoot Case Study

Barefoot Campus Outfitters Football Campaign 2019College students are the most tech savvy of all the personas. Social media ads that are hyper specific and mobile friendly e-commerce will be particularly useful with this group. Graphics should be colorful and express...

Resources

Here are some of the resources needed for the project.

VYBE Marketing Team

President & COO Kelsey Wallen
kelsey@vybemm.com
Project Manager: Michelle Cooper
michelle@vybemm.com