Cute tees & Good deeds

BAREFOOT CAMPUS OUTFITTER - SCOUT KIT
7

OBJECTIVE

Sell specialty t-shirts online that have messages of unity, fun, and togetherness during the COVID-19 scare. 20% of proceeds to benefit local Meals on Wheels organizations where Barefoot has a brick and mortar store.

LAUNCH PLAN

Launch Campaign – 12PM (Noon) on 3/26/2020

Send Text Message – 3PM or Later on 3/26/2020

WORD CLOUD

Campaign should feel encouraging but still true to Barefoot’s playful nature. Users should feel inspired to purchase these T’s because they a) help elderly/immunocompromised individuals receive needed meals and b) the shirts are awesome! Both elements need to shine here.

Color Palette

#f0f6f7

#a1cfd8

#367a88

#14444e

Inspiration

Campaign Graphics

Full graphics available in button link.

Download Campaign Graphics

Channels

Current Channels

Text message

Emails

Social posts (ad)

Social stories (ad)

Text ads (as applicable)

Web Header 

Splash Page

Web Header

Web Header Graphic:
Primary: Cute Tees & Good Deeds

Details: Do a good deed by purchasing a limited edition tee

Universal Banner (Web):
20% of proceeds to benefit community Meals on Wheels where Barefoot has brick and mortar store presence.

Text Message

Join Barefoot in doing a good deed by purchasing a limited edition tee. (LINK TO SITE) 20% of proceeds to benefit community Meals on Wheels programs where Barefoot has a brick and mortar store presence.

E-Blast

Headline:
Cute Tees & Good Deeds
(exaggerate the &)
Details:
Do a good deed by purchasing a limited edition tee.
20% of proceeds to benefit community Meals on Wheels programs where Barefoot has a brick and mortar store presence.
CTA:
Limited Supply – Click to view our T’s!

Splash Page

Primary Text:
Cute Tees & Good Deeds
Headline:
Do a good deed by purchasing a limited edition tee
Description:
20% of proceeds to benefit community Meals on Wheels programs where Barefoot has a brick and mortar store presence.
CTA:
Limited Supply – Click to view our T’s!

Facebook Feed Ad

Primary Text:
Cute Tees & Good Deeds
Headline:
Do a good deed by purchasing a limited edition tee.
Description:
20% of proceeds to benefit community Meals on Wheels programs where Barefoot has a brick and mortar store presence.
CTA:
Limited Supply – Click to view our T’s!

Facebook STORY

Primary Text:
Cute Tees & Good Deeds
Headline:
Do a good deed by purchasing a limited edition tee – 20% of proceeds benefitting local Meals on Wheels programs.
CTA:
Limited Supply – Click to view our T’s!

Instagram Feed Ad

 Insta version of the FB ad

Instagram Story

 Insta version of the FB ad

Resources

Here are some of the resources needed for the project.
T-Shirt Art
Model Photography

Milestones

Campaign Timeline

Launch Week of March 23 – 27, 2020

No end date set

View the Asana Plan (GreenFox)

Client Contact

Katy Copeland
254-918-0511 ext 121
Kristin Cashon
Brianna Bledsoe

 

Greenfox Team

Senior Account Director: Lindsey
Digital Director: Aaron Meeks