OBJECTIVE
Sell specialty t-shirts online that have messages of unity, fun, and togetherness during the COVID-19 scare. 20% of proceeds to benefit local Meals on Wheels organizations where Barefoot has a brick and mortar store.
LAUNCH PLAN
Launch Campaign – 12PM (Noon) on 3/26/2020
Send Text Message – 3PM or Later on 3/26/2020
WORD CLOUD
Campaign should feel encouraging but still true to Barefoot’s playful nature. Users should feel inspired to purchase these T’s because they a) help elderly/immunocompromised individuals receive needed meals and b) the shirts are awesome! Both elements need to shine here.
Color Palette
#f0f6f7
#a1cfd8
#367a88
#14444e
Inspiration
Campaign Graphics
Full graphics available in button link.
Channels
Current Channels
Text message
Emails
Social posts (ad)
Social stories (ad)
Text ads (as applicable)
Web Header
Splash Page
Web Header
Details: Do a good deed by purchasing a limited edition tee
Text Message
E-Blast
Splash Page
Facebook Feed Ad
Facebook STORY
Instagram Feed Ad
Insta version of the FB ad
Instagram Story
Insta version of the FB ad
Resources
Milestones
Campaign Timeline
Launch Week of March 23 – 27, 2020
No end date set
Client Contact