Coronavirus Tee: Influencer Kit

BAREFOOT CAMPUS OUTFITTER - SCOUT KIT

OBJECTIVE

Promote and sell specialty t-shirts online that have messages of unity, fun, and togetherness during the COVID-19 scare. Leverage influencer marketing to spark engagement with the Barefoot brand and drive traffic/revenue to the site.

WORD CLOUD

Keep it super upbeat, social and fun! This is about spreading positive energy, keeping things light in uncertain times. Stay non-political and use terms that do not induce fear or concern. “Spread your Positivi-Tee” v. “Corona Tees” should be used. Quarantine and/or “shelter in place” should be used sparingly and instead try “social distanced”. Strike a balance – be sure not to be insensitive to the seriousness of the situation, but always understand that Barefoot’s goal is to uplift and spread joy through something as simple as a super funny tee.

LAUNCH PLAN

Go live with all influencer videos/photos and codes within 2 days of receiving your shirt.

All influencers should post below templates on Wednesday 4/15/2020.

Download Ad Graphic (SWIPE)

Download Ad Graphic (LINK IN BIO)

Download Interactive Template

Download Grab Bag IG Story Graphic

POSTING GUIDE

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TikTok

Video Guide

Create a normal video in your style, with the goal of getting the most engagement possible. The goal here is to be you and not sound like a sales-person. Be yourself – like your followers love! Please be sure to not have any alcohol or tobacco in the video.

Creative suggestion for this specific video may be to use the “It’s corona time” song to create this specific video but not required at all – be yourself!

Wear your Barefoot Tee and feel free to share your TikTok post on Insta, with the addition of the templates found in this kit.

Text on the video

Please add a short text bubble somewhere on the video that says “Corona Tee Link in bio”

Written Content Guide (This should be written, not spoken):

1) Write intro copy in your own “voice” first. The goal here is to be yourself.

Examples:

“Anybody else at home bored out of their mind?”

“Missing my friends today but it’s #coronatime so I’m going to make the best of the break!”

2) Offer copy to be used (use this exactly, with your code):

Get an additional 10% off Corona Tee! Use [see codes for your code]. Limited Supply! Link in bio!”

3) Be sure to have the link https://barefootcampusoutfitter.com/shop-corona-tees/ in your bio prior to posting.

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INSTAGRAM

Photography Guide

Have the best lighting possible. Standing near a window and using some sort of lighting (ring light) is suggested. If you don’t have one just ensure you are lit well.

Please be sure to not have any alcohol or tobacco in the photo. Please use any filters or effects you would normally use to improve the quality of the image.

Wear your provided Barefoot shirt and add to the posts using the templates provided in this kit.

Written Content Guide

(This should be written, not spoken):

1) Write intro copy in your own “voice” first. The goal here is to be yourself and not sound like a sales-person! For instance…

“Anybody else at home bored out of their mind?”

“Missing my friends today but it’s #coronatime so I’m going to make the best of the break!”

2) Offer copy to be used (use this exactly, with your adjective and code):

BTW if you like this (insert adjective, ex- “great”, “fab”, “funny”, “cool”, etc.) t-shirt by @barefoot I’m wearing, use my code, [see codes for your code] to get an additional 10% off! They told me they had a limited supply so they are going quick! Link in bio!

3) Be sure to have the link https://barefootcampusoutfitter.com/shop-corona-tees/ in your bio prior to posting.