OBJECTIVE
Campaign copy
Header/Call to Action: “Gear Up & Save!”
Subheader: “Up to 25% Off Sitewide + Free Shipping*”
*On orders over $25
offer
Spend $45 or more, receive 20% off
Spend $65 or more, receive 25% off
Spend $85 or more, receive 30% off
Timeline
This offer will run from July 15 – 30 (2 weeks), as will all corresponding advertising
Our understanding
- The offer applies to collegiate categories only
- The offer cannot be combined with other offers
- The offer can be redeemed with a gift card
- The offer is online online
- The free shipping offer on orders of $25 or more is to remain in place as it is now; on the website, we will keep the universal/global banner that currently mentions free shipping offer (black banner)
- This offer will not be running in combination with any other Barefoot originating offers
- This is not a code based offer, and will be auto applied in the car
CHANNELS
The channels GreenFox will manage and advertise through are as follows:
Text Message (1 to send on 7/15)
Email (4 emails to each school on the following dates: 7/16, 7/18, 7/28, 7/30)
Social Media Ads (Facebook Post, Facebook Story, IG Post, IG Story)
School Page Website Banners (1 per mobile and 1 per desktop page)
Home Page Website Banner (1 mobile and 1 desktop) – advertising generic “Gear Up & Save!” with “Up to 25% off Collegiate Apparel and Accessories”
Google text ad optimizations
The channels that Barefoot will manage and advertise through are:
Organic IG and Facebook
(GreenFox will provide graphics and suggestions for sales managers to market the sale)
Creative assets
CAMPAIGn colors
The campaign colors for this campaign will be based on school colors.
Campaign GRaphics
The graphics below show the styles for all schools, all graphics (for all schools and the Barefoot brand) can be accessed in the button below.
Channel details
Text Message
Ad Copy
Email #1
Milestones
Client Contact