OBJECTIVE
Promote Barefoot to the parents of future students of the universities for which Barefoot has a store. Promote both online and in-store shopping via freebies (free parent pack).
In addition, this campaign will capture parent email, phone and names for future marketing use.
Campaign copy
Header: “Free Parent Pack”
Subhead: “Grab in store this fall!” and “Get online now!”
CTA: “Get Code”/”Click for Details”
CHANNELS
Emails
Web Headers
Landing Page with curating shopping feed
Social Media – Facebook and Instagram (ads + organic)
Social Media Stories – Facebook and Instagram (ads + organic)
Text Ads
Creative assets
Web Headers (per school/page)
Social Posts – Facebook and Instagram (per school/page)
Social Ads – Facebook and Instagram (per school/page)
Social Stories – Facebook and Instagram (per school/page)
Email Graphics (per school/page)
Landing Page Graphics (per school/page)
All Campaign Content
Photo Brief
Timeline
May 15 – ?
CAMPAIGn colors
The campaign colors for this campaign will be based on school colors.
Campaign GRaphics
ASSETS
OnLINE FREE Product DETAILS
Koozies are # 145676:
TSU purple
SHSU orange
TXST, FSU maroon
BU green
ISU red
USC black
FLC, MSU navy
Shirt #s are
TSU 145673
SHSU 145677
TXST 145678
BU 145679
ISU 145680
USC 145681
FSU 145682
FLC 145683
MSU 145684
Landing Page URL
Landing page mockup
(two pages per school)
Landing page content
FREE PARENT PACK
Online Shop Now:
[Products w/ ability to add to cart, see product details above]
Choose your size and continue shopping online! Valid with purchases of $25 or more, online only. Hurry! Code expires in 24 hours.
Grab In Store Starting June 15
OFFER DETAILS
*Styles may vary
*One per household/family
*Offer subject to change
*Limited quantity available
*Pick up in store anytime after June 15 (don’t worry we’ll send you a reminder!)
<SHOP NOW> (button to the school landing page)
Milestones
Client Contact
Greenfox Team
Senior Account Director: Lindsey Moore
Digital Director: Aaron Meeks