Web Banner Specs
Desktop
Ratio: 5:1
Recommended Resolution: 2560×512 – Can be lower res than this is needed but as long as it’s 5:1
Mobile
Ratio: 3:1
Recommended Resolution: 1440×480 – Can be lower res than this is needed but as long as it’s 3:1
Color Palette
#202843
#B1B1C9
#585d68
#f3b130
Campaigns
Barefoot: Lets Rally Campaign – Store Managers
OBJECTIVEThis campaign will focus on a digital marketing strategy that is driven to bring brand awareness through a positive campaign with the featured thought of rallying together. This campaign will not push any specific products. The feel of this campaign will be...
Barefoot: Lets Rally Campaign
OBJECTIVEThis campaign will focus on a digital marketing strategy that is driven to bring brand awareness through a positive campaign with the featured thought of rallying together. This campaign will not push any specific products. The feel of this campaign will be...
Barefoot: Cut-Up Tees Campaign
OBJECTIVEPromote the new online option to have Barefoot cut up your tee for you. Campaign copyHeader: "Funk Up Your Tee!" CTA: Choose cut up option while selecting your product CHANNELSEmails Web Header Social Media - Facebook and Instagram (ads +...
Barefoot: Gear Up & Save
OBJECTIVEIncrease overall sales, AOV, and visits to the website by targeting college students with big discount offers for 2 weeks towards the beginning of school starting. Campaign copyHeader/Call to Action: "Gear Up & Save!" Subheader: "Up to 25% Off Sitewide +...
Barefoot: Free Parent Tee Campaign
OBJECTIVEPromote Barefoot to the parents of future students of the universities for which Barefoot has a store. Promote both online and in-store shopping via freebies (free parent pack). In addition, this campaign will capture parent email, phone and names for future...
Barefoot: Personal Shopper Campaign
OBJECTIVEUse Barefoot local store managers as personal shoppers in the "stay home" era. Show someone that you care with stylist picks from our experts. We've got everything from funny tees, school spirit, fashion, gourmet food gadget and even fashion masks!...
Barefoot: Coronavirus Tee Influencer Kit
OBJECTIVEPromote and sell specialty t-shirts online that have messages of unity, fun, and togetherness during the COVID-19 scare. Leverage influencer marketing to spark engagement with the Barefoot brand and drive traffic/revenue to the site. WORD CLOUDKeep it super...
Barefoot: Coronavirus Marketing Plan
primary OBJECTIVESell specialty t-shirts online that have messages of unity, fun, and togetherness during the COVID-19 scare. Increase online revenue and traffic. The planUtilize all available channels and opportunities to drive engagement, interest, traffic and...
Barefoot: Uniting Together (COVID-19)
OBJECTIVE Sell specialty t-shirts online that have messages of unity, fun, and togetherness during the COVID-19 scare. 20% of proceeds to benefit local Meals on Wheels organizations where Barefoot has a brick and mortar store. LAUNCH PLAN Launch Campaign - 12PM (Noon)...
Barefoot Case Study
Barefoot Campus Outfitters Football Campaign 2019College students are the most tech savvy of all the personas. Social media ads that are hyper specific and mobile friendly e-commerce will be particularly useful with this group. Graphics should be colorful and express...