Mission
“To expound upon the thought that success is not final…failure is not fatal…it is the courage to continue that counts. Phoenix will strive for excellence in all aspects of business, in service to community, and in service to each other. Successes, failures, and courage will all be derived from one Divine Source that defines all three and guides them.”
color palette
#ED1E24
#000000
#A8A9AD
#EECC18
Taglines
Give ‘Em the Bird!
Rock Stars
No ovations for average performance.
Let us rock your next project.
Always Rising to the Occasion
Purpose
Phoenix Construction™ is a full-service commercial construction company with the “unique” ability to deliver high-quality products under extremely demanding time frames. This includes commercial offices, retail shops, shopping centers, healthcare facilities, and industrial properties anywhere in the United States. Seek brand awareness that realizes what makes them “unique” and capitalize on it.
Voice and tone
The voice of Phoenix Construction™ is bold and clever. This sharp attitude is combined with integrity in their core values. That is, “Believe in the common good, do the right things, invest in the truth, etc.” This is a tone that will shoot you straight and remains confident. They stay sharp, on their toes and on time and that’s how they like to present themselves.
Focus
The focus of this brand is the bold know-how of the client. This includes imagery (modern shapes, red and black) and language. Keep this approach alive and balanced in all brand materials.
Goal
This is a business with a lot of industry competition. The goal is to set them apart as an expert in commercial construction, but also to market their sharp attitude, which is memorable. Boosting brand awareness by exhibiting this in all brand assets will accelerate their business.
Core Values
Remain Humble
Show Compassion
Believe in a Common Good
Invest in the Truth
Show Mercy
Be Genuine
Promote a Peaceful Environment
Do the next right thing… even when it hurts.
CAMPAIGN BRIEFS
Phoenix Construction : Always Rising To The Occasion
OBJECTIVETo put together a dynamic social campaign that increases brand awareness in the mind of target clients. Make Phoenix the clear choice for consumers in north and central Texas. Consistent messaging using existing visuals and language with intentional marketing...
phoenix construction
brand awareness campaign
– Focuses on Urban Airpark being completed
– FB Ad, to target audience and surrounding areas
– Video – No one talking in video, Faster paced,
Content:
“North Texas’ newest Trampoline Park built by Phoenix Construction, click here to learn more” goes to full page with full video on their site,
2 buttons,
– I might build in the future/Leads to Funnel,
The Funnel – Year long email campaign, Mixed with Retargeting
– I’m ready to Build now/Contact Form
Social Media Ads
Using Facebook to present the completed Urban Airpark project to your targeted audience and surrounding areas.
Urban airpark video
Email Campaign
Client Contact
Judy: judy@phoenixconstructiontx.com