Who's your hunny farms

Modern Mom

Background:

Chic Charlotte is a young working mom. She has a college degree, she is married and she has a couple kids. 

Demographics:

• Skews female
• Ages 25 – 45
• Dual household income: $150,000+
• Lives in the suburbs in a good school district

Identifiers:

• Busy working mom who wants the best for her kids
• Believes in the power of social media, for connections, also for news and events
• Educated follower of trends and the source of a product
• Values the product / company’s story more than the cost

Goals:

• Finding balance at work and at home
• Ensuring the happiness and health of her family
• Maintaining a personal identity

Challenges:

• Her family schedule, different ages, different needs, all of them important
• Finding time for herself
• Finding time at all! 

How to Reach Chic Charlotte:

Keep your messaging easy to access and widespread with a responsive website and digital marketing, including Google and Facebook. Offer time savings and consider company values in targeted marketing efforts.

Cool Silver

Background:

Jazzy Judy is loving life! She is financially stable and living out her dreams, she has a couple of grandkids and she is almost completely comfortable with who she is. Jazzy Judy is confident in her decision making and as a mentor the many family and friends that she cares about.

Demographics:

• Demographic could be male or female
• Ages 55 – 75
• Household income: $80,000+
• Lives in an established neighborhood in her paid off ranch style home

Identifiers: 

• Highly maintained appearance (hair, nails, eye cream, etc)
• Likes to be “in-the-know”, stays involved in family and community groups
• Has a smartphone, but never answers it
• Worries about everyone all the time

Goals:

• Health and longevity
• Learning new things
• Instilling good memories and healthy habits

Challenges:

• Choosing positive trends
• New technology
• Balancing family and self-care
• Financial stress (specifically unknowns, like budgeting medical care)

How to Reach Jazzy Judy:

Jazzy Judy is not impulsive; she considers every decision carefully. The best way to impress her is to come highly recommended by friends and acquaintances, testimonials go a long way with Jazzy Judy. Staying in front of her, sublimidly, may work, too. In other words, be present visually with signage and social media campaigns (while she’s liking pics of the grandkids on Facebook). Jazzy Judy may not remember why she knows who you are, but she’ll find comfort in recognizing your brand.

Mid-Lifer Hobbyist

Demographics:

• Demographic could be male or female
• Ages 55 – 75
• Household income: $80,000+
• Lives in an established neighborhood in her paid off ranch style home

Identifiers: 

• Highly maintained appearance (hair, nails, eye cream, etc)
• Likes to be “in-the-know”, stays involved in family and community groups
• Has a smartphone but never answers it
• Worries about everyone all the time

Goals:

• Health and longevity
• Learning new things
• Instilling good memories and healthy habits

Challenges:

• Choosing positive trends
• New technology
• Balancing family and self-care
• Financial stress (specifically unknowns, like budgeting medical care)

How to Reach Reliable Richard:

Reliable Richard is traditional yet surprisingly open to new ideas. He’s spent so much of his life committed to routine; he’s open to stepping out of it from time to time. The best way to reach him is to give him the “why”. He wants to learn more the moment he sees that your product is a viable option, whether that’s through educational videos or recommendations from trusted sources. He is interested in sport and competition as it lends to a sense of accomplishment and status. Let him know about your business through invitationals and trusted real life testimonials. 

Here are some of the resources that you might need.