OBJECTIVE
To reach college students, recent grads, and parents for Christmas shopping. Conversions will be indicated by sales and clicks to the website. Brand awareness is a secondary objective, creating hashtags and memorable Christmas language that is Barefoot branded.
WORD CLOUD
Campaign should feel playful, familiar, and collegiate. Doodles and line paper, campaign colors, and will keep the brand message. Inspired by McKenzie’s inspiration, add in script font above “Barefoot”, “‘Tis the Season to be” At the center, should be the logo, foot with wings, with the foot wrapped in Christmas lights.
Color Palette
#EE6F73
#ECBAB7
#BDDBBC
#033826
#E9431F
WEBSITE HEADER
inspo sketch
Channels
Current Channels
Website
Facebook In-Feed Ads
IG In-Feed Ads
IG Stories Ads
Text Ad Updates
Landing Page
Universal web header: largest, most detailed graphic. CTA Shop Gifts. Leave the sliding scale off the graphic and apply it in the bar above
$40 – $74 20% off
$75 – $99 30% off
$100 more 40% off
Facebook Ad
Primary Text
‘Tis the Season to be Barefoot
Headline
Up to 40% OFF Barefoot Campus Outfitters
Description
$40 – $74 20% off
$75 – $99 30% off
$100 more 40% off
Facebook STORY
What if we use the actual doodle for this? Make a boomerang with it. #tistheseasontobebarefoot #shopbarefoot
Instagram Ad
Insta version of the FB ad
Instagram Story
What if we use the actual doodle for this? Make a boomerang with it. #tistheseasontobebarefoot #shopbarefoot
Email Graphic
Mini version of the web header. CTA Shop Gifts. Leave the sliding scale off the graphic and apply it in the text of the email
$40 – $74 20% off
$75 – $99 30% off
$100 more 40% off
Resources
Milestones
Campaign Timeline
12/13/2019 – 12/25/2019
Client Contact