INTRODUCTION
Teddy’s Brewhaus is a craft brewery in Brownwood, Texas. Inspired by the strong character of our 26th president, Theodore Roosevelt, Teddy’s Brewhaus believes in hard work, creativity and tenacity. A “Renaissance” brewery of sorts, Teddy’s puts out a range of high end experiences worth making a detour for, including select beers on tap, exceptional dishes, and event space.
objective
To establish an everlasting brand around the Teddy’s Brewhaus beer, as well as the full concept including the event space, a seasonal and ever changing nightly food menu tailored toward guests, and the historic Teddy Roosevelt theme that encompasses the entire experience. As evolutionary as the business concept is, the brand visuals and language need to be simple, memorable, and transcendent.
taglines
Go West Young Man
Beer Fit For a President
Manifest Your Destiny
CONCEPT 1a
GO WEST YOUNG MAN
Stuck between a dialogue of who we were and who we want to be, this is a beer that demonstrates the hard working man with many things to say, one who has not slowed down despite life’s obstacles. Imagery should be inspired by a single portrait of Teddy Roosevelt. Simplify the graphics with hard edges and more negative space. Modernize the typography and placement.
CONCEPT 1B
BEER LABEL
CONCEPT 1C
PINT GLASS
CONCEPT 1D
SIGNAGE
CONCEPT 2a
MANIFEST YOUR DESTINY
When drinking this beer, people should feel free and elegant. A Teddy’s Brewhaus beer should feel special, appropriate for sharing and even gifting.
Imagery should be inspired by President Roosevelt’s bowie knife made by his friends at Tiffany’s. This knife sums up President Roosevelt’s personality all in one object. He was a courageous and classy man.
CONCEPT 2B
BEER LABEL
CONCEPT 2C
TEE SHIRT
CONCEPT 2D
BILLBOARD
Recommended Assets
Brand Guide
Photography
Videography
Website
Recommended Ad spend
Google Text Ads: $500
Youtube Ads: $500
Facebook & Instagram: $800
Recommended channels
Google Text Ads
Google display
Facebook In-feed ads
Facebook Story Ads
SEO
Insta in-feed ads
insta story ads
print and promo
social organic
Website
Recommended Channel Notes
Website Landing Pages
Custom landing pages for campaign conversions
Google Text Ads
Product Based Keywords
Google Display Network
YouTube ads for retargeting and prospecting
Facebook Ads
Prospecting Objective: Page Likes First 2 Months
Insta Ads
Prospecting Objective: Page Likes First 2 Months
Print and Promotional
Beer Labels
Billboards
Promotional Items
Resources
Here are some of the resources needed for the project.
Milestones
Campaign Timeline
TBD