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Here are some of the resources needed for the project.

Traditional Professional

Ages 35 – 60

Background:

Polished Preston is all business, he is well into his career and identifies himself as accomplished, also he is comfortable in his role as a leader, both personally and professionally.

Demographics:

• Demographic could be male or femaleAges 35 – 60
• Household income: $120,000+
• Lives in an established neighborhood, convenient to high end shopping, restaurants and historic landmarks

Identifiers:

• Polished appearance
• Conservative, however high quality assets like a Ford King Ranch truck
• Looks forward to leisure time, golf, travel, fishing etc.
• Old school charmer (identifies with their generation)

Goals:

• Retirement
• Interested in protecting assets and investments
• Making a difference, notable recognition

Challenges:

• New technology and trends
• Health and fitness
• Work life balance
• Mid-life choices

How to Reach Polished Preston:

Stay focused on quality and prestige with top brands and portfolio. Make them feel like they’ve been given a deal and made a dependable vendor for future orders. The best channels for Polished Prestons are traditional, these include billboards, promotional materials for networking events, and an easily navigated online presence (SEO).

Modern Mom

Background:

Chic Charlotte is a young working mom. She has a college degree, she is married and she has a couple kids. 

Demographics:

• Skews female
• Ages 25 – 45
• Dual household income: $150,000+
• Lives in the suburbs in a good school district

Identifiers:

• Busy working mom who wants the best for her kids
• Believes in the power of social media, for connections, also for news and events
• Educated follower of trends and the source of a product
• Values the product / company’s story more than the cost

Goals:

• Finding balance at work and at home
• Ensuring the happiness and health of her family
• Maintaining a personal identity

Challenges:

• Her family schedule, different ages, different needs, all of them important
• Finding time for herself
• Finding time at all! 

How to Reach Chic Charlotte:

Keep your messaging easy to access and widespread with a responsive website and digital marketing including Google and Facebook. Offer time savings and consider company values in targeted marketing efforts.