OBJECTIVE
As part of the overall strategy of donation promotion for SEF, they are targeting business owners to become partners to Stephenville Education Foundation.
WORD CLOUD
The first rule of business is to ensure longevity through advocacy toward the advancement for Stephenville Public Education. An excellent education system brings residents, a responsible workforce, and protects the future of the local economy.
Graphics will be adapted to a more mature look for this campaign. Consider the color palette and be gentle with combining primary colors and youthful visuals such as the paper airplane. Draw inspiration from vintage encyclopedia illustrations. Keep “flight” in mind.
Create campaign graphic adaptable to website, social media and e-blasts. As well, create a sample SEF Supporter graphic for potential SEF Partners.
CALL TO ACTION
The First Rule of Business
Support Local Education
Color Palette
#263674
#e5ba33
#414042
Campaign Graphics
Channels
Website Landing Page
Organic Facebook
Facebook Advertisement
E-Blast (Bloomerang)
Blog(s)
Print (Tri-fold Brochure)
website update
“First Order of Business”
Strengthen your community by supporting local education. An excellent school system brings new residents, a responsible workforce, and protects the future of the local economy.
Partnering with SEF is a great way to support local schools and promote your business.
SEF Partners in Education receive credit toward event tables, promotional items, and an SEF supporter seal to place on their own marketing material.
CTA: Support Local Education
Facebook organic posts
The First Rule of Business
Support Local Education
Facebook ads
The First Rule of Business
Support Local Education
e-blast (bloomerang)
“The First Rule of Business”
Strengthen your community by supporting local education. An excellent school system brings new residents, a responsible workforce, and protects the future of the local economy.
Partnering with SEF is a great way to support local schools and promote your business. Receive credit toward event tables, promotional items, and an SEF supporter seal to place on their own marketing material.
CTA: Support Local Education
blog(s)
tri-fold brochure
*See donor levels chart below for the interior of the brochure
The First Rule of Business
Support Local Education
Stephenville Education Foundation
(254) 968-7990
admin@stephenvilleeducationfoundation.org
stephenvilleeducationfoundation.org
@StephenvilleISDEducationFoundation
By working together, schools, families, and communities can prepare for a more promising future. When the whole community participates and agrees on working toward a constructive goal, everyone benefits.
Understanding Our Mission
The mission of the Stephenville Education Foundation is to ensure advancement and excellence for local education through advocacy, innovative curriculum, and valuable community outreach.
Community Partners
A community is more attractive to business because of effective, strongly supported public schools. The Foundation expresses that support. It also builds bridges between schools and the community, between current leaders and the leaders of tomorrow.
Strengthen your community by supporting local education. An excellent school system brings new residents, a responsible workforce, and protects the future of the local economy.
SEF Partners in Education receive credit toward event tables, promotional items, and an SEF supporter seal to place on their own marketing material.
Partner in Education Levels
|
$10,000+ |
$5,000+ |
$2500+ |
$1000+ |
$500+ |
$100+ |
|
Up to two tables for Night at the Races, and one team at each of our other events Logo on all events’ collateral as headline sponsor Social media posts throughout the year, including business/organization highlights (Logo) Website recognition year round on our home page and sponsor page Your promotional items all of our event(s) Verbal recognition at all functions Recognition at convocation during grant award presentations (w/ photo op to be shared on social media) |
One table at Night at the Races, one team at each of our other events Logo on one event’s collateral as headline sponsor Social media posts throughout the year, including business/organization highlights (Logo) Website recognition year round on our home page and sponsor page Your promotional items at all of our events |
Four seats at Night at the Races, one team at each of our other events Social media posts throughout the year, including business/organization highlights (Logo) Website recognition year round on our sponsor page Your promotional items one of our events |
Two seats at Night at the Races, 1 team at one of our other events One or more thank you social media post during the year (Logo) Website recognition year round on our sponsor page Your promotional items one of our events |
Two seats at Night at the Races, 1 team at one of our other events One or more thank you social media post during the year (Name only) Website recognition year round on our sponsor page |
One thank you social media post during the year (Name only) Website recognition year round on our sponsor page |
Resources
Here are some of the resources needed for the project.
PERSONAS
Traditional troy
Charismatic Father Figure and Business Owner
Ages 35 – 70
Background:
Traditional Troy is a hard worker, he is well into his career and identifies himself as accomplished. He is comfortable in his leadership role at home, in the community and at work.
Demographics:
- Demographic skews male
- Ages 35 – 70
- Household income: $150,000+
- Lives in a traditional home, potentially on a large piece of property
Identifiers:
- Put-together appearance
- Conservative spender, however has high quality assets like a Ford King Ranch truck
- Hobbyist that enjoys golf, travel, fishing etc.
- Old school charmer (identifies with their generation)
Goals:
- Health and wellness
- Protecting assets and investments for children
- Making a difference, notable recognition
Challenges:
- New technology and trends
- Health and fitness
- Showing emotion
- Mid-life choices
How to Reach Traditional Troy:
Stay focused on networking and reputation, word of mouth is powerful with this demographic. Make them feel like they’ve been given a deal. The best marketing channels for Traditional Troy are traditional! These include billboards, promotional materials for networking events, and be sure you have an easily navigated online presence (SEO).
Milestones
Campaign Timeline
LAUNCH 02/10/20
Client Contact
Kristin Cashon: kristin@barefootathletics.com
Matt Miller: mattandcindymiller@gmail.com
PO Box 314 Stephenville TX
254-592-6246