The Help




New client growth. Turning the conversation to the client instead of to the senior or disabled member allows The Help to cast a larger net outside of Granbury and to the Metroplex where many family members of these patients live. The objective is to shift the demographic to this larger group who is also the decision maker for most transactions.


When it comes to senior care or care of a disabled family member, each family’s situation is unique. As the caregiver, it’s easy to feel alone and even destitute as this responsibility can be very difficult to navigate. Managing priorities and knowing the right thing to do can be very difficult. Positioning The Help as a resource and a place to feel comfortable asking for assistance has the power to open up the conversation for an entire demographic of baby boomers (74 million Americans) that are seeking answers, encouragement, and relief. The goal of this campaign is to speak to their unique situation, their strength and remind them that they are not alone.


To reach families in need of assistance due to health and age. Position The Help to feel like extended family with professional know-how. This is in-home care for the ones you care for most.


The voice of The Help is familiar and knowledgeable. As caregivers that feel like family, they feel like someone you can tell anything, because they’re someone you can trust. This is a tone that is warm and skillful. Keep language respectful and lighthearted, as well as informative. Keep visuals including photography clear, high resolution, and genuine.


Getting in front of the north Texas market is key, positioning the help as the better, more friendly answer compared to corporate in-home care services. Focus on real life stories, testimonials, forged friendships and resourceful family care. This includes the user experience and information offered on the website, also professional bios and the practice’s credentials, as well as consistent, high quality branding across all messaging channels. 


It is important to maintain that The Help is the region’s most dependable in-home care option. Essential brand components will not change, they will only be enhanced to maximize The Help’s image as a familiar and dependable option for the people you care most about.

Color Palette









Current Channels

Facebook organic
Facebook ads
Facebook Group

Recommended Channels


Videography (add YouTube to social media package)

Testimonies of clients – how they arrived at the decision to seek help, explain their unique situation

UX driven web updates

Text ad management + budget


Facebook Organic

Introduce Formula 3:
Caregiver Self Care / “You’re Not Alone”

Feature current tips, research, encouragement, articles, blogs that promote self care. Relate to the family and relieve them of guilt in asking for help.

Facebook Group

Suggested title: The Help Private Care Support Group

Create a private Facebook group that is for those who find themselves in a position caring for an elderly or disabled family member. This can be a circle of support, advice and sharing.


Feature current tips, research, encouragement, articles, blogs that promote self care. Include links to the FB Support Group videos to testimonies.


Landing page needs to include blurb about recognizing unique situations, managing expectations, and be sure the user is assured that they are not alone. 

Include form to input email to receive the newsletters.



Blog title ideas – personal testimony forum, quality time with our loved ones, finding strength by self care that allows one to face difficult decisions


Digital team to research keywords


Here are some of the resources needed for the project.


Pleasant Pamela

Working Baby Boomer

“Pleasant Pamela”


Pleasant Pamela is a hard working baby boomer. She is married, her children are grown and she is more than likely still working in her career. 


  • Skews female
  • Ages 55 – 65
  • Dual household income: $150,000+
  • Lives in an established neighborhood, more than likely still in the home where she raised her children


  • Still has a disposable income
  • Resources the internet for products and services, but still tends to buy in store
  • She loves her smartphone, but she’s not chained to it
  • Uses Facebook more than any other social media platform


  • Managing guilt over self care
  • Travel and connection
  • Staying young at heart


  • Balancing the needs of her children and also her parents
  • Budgeting for retirement
  • Coming to terms with end of life planning

How to Reach Pleasant Pamela:

Create compelling videos, boomers love researching online! Get in front of Pamela on Facebook and be easy to find on Google. Provide reviews and customer service, as well, make sure that your website is easy to read and navigate. Be transparent. Offer pricing, policies and and as much documentation as you can up front. This persona loves the “long sale,” they’ll research and research, then they’ll set an appointment, then they’ll come to see you in person, especially for something as personal as a family member’s care. 

VYBE Marketing Team

President & COO Kelsey Wallen
Project Manager: Michelle Cooper