Phez asphalt construction

Brand Kit

Working tagline

Paving the Roads of Texas


Phez Asphalt Construction has a voice that exudes honesty. Phez Asphalt strives for quality with each project and provides direct communication. The all-inclusive tone emphasizes how Phez Asphalt Construction does it all from manufacturing to installation, differing from the installation-only competition. Phez Asphalt Construction should position itself as the expert by highlighting the services that range from driveways to roads. Quality should be reflected digitally and in a traditional presence to develop trust with the target audience.


Color Palette






font guide


polished preston

Traditional Professional

Business Owner   


Polished Preston is all business. He is well into his business and identifies himself as accomplished. He is comfortable in his role as a leader, both personally and professionally. 



  • Demographic could skew male or female
  • Ages 35 – 60
  • Household income: $120,000+
  • Lives in an established neighborhood, convenient to high-end shopping, restaurants, and historic landmarks


  • Polished appearance
  • Conservative, however high-quality assets like a Ford King Ranch truck
  • Looks forward to leisure time, golf, travel, fishing, etc. 
  • Old school charmer (identifies with their generation)


  • Retirement
  • Interested in protecting assets and investments
  • Making a difference, notable recognition


  • New technology and trends
  • Health and fitness
  • Work-life balance
  • Mid-life choices


How to Reach Polished Preston:

Stay focused on quality and prestige with top brands and portfolios. Make them feel like they’ve been given a deal and made a dependable vendor for future orders. The best channels for Polished Prestons are traditional; these include billboards, promotional materials for networking events, and an easily navigated online presence (SEO).

Client Contact

Patrick Price:                

VYBE Marketing Team

President & COO Kelsey Wallen
Project Manager: Michelle Cooper