Working tagline
VOICE AND TONE
Phez Asphalt Construction has a voice that exudes honesty. Phez Asphalt strives for quality with each project and provides direct communication. The all-inclusive tone emphasizes how Phez Asphalt Construction does it all from manufacturing to installation, differing from the installation-only competition. Phez Asphalt Construction should position itself as the expert by highlighting the services that range from driveways to roads. Quality should be reflected digitally and in a traditional presence to develop trust with the target audience.
Logo
Color Palette
#064ACB
#4169E1
#F1C700
#EEEEEE
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font guide
KEY PERSONAS
polished preston
Traditional Professional
Business Owner
Background:
Polished Preston is all business. He is well into his business and identifies himself as accomplished. He is comfortable in his role as a leader, both personally and professionally.
Demographics:
- Demographic could skew male or female
- Ages 35 – 60
- Household income: $120,000+
- Lives in an established neighborhood, convenient to high-end shopping, restaurants, and historic landmarks
Identifiers:
- Polished appearance
- Conservative, however high-quality assets like a Ford King Ranch truck
- Looks forward to leisure time, golf, travel, fishing, etc.
- Old school charmer (identifies with their generation)
Goals:
- Retirement
- Interested in protecting assets and investments
- Making a difference, notable recognition
Challenges:
- New technology and trends
- Health and fitness
- Work-life balance
- Mid-life choices
How to Reach Polished Preston:
Stay focused on quality and prestige with top brands and portfolios. Make them feel like they’ve been given a deal and made a dependable vendor for future orders. The best channels for Polished Prestons are traditional; these include billboards, promotional materials for networking events, and an easily navigated online presence (SEO).
Client Contact
Patrick Price: paving.p@yahoo.com