Night at the races



To successfully sell tickets and tables this annual fundraising event inspired by the Kentucky Derby. The secondary objective is to gain sponsors and community partners. 


Night at the Races is the most successful fundraising event each year. There is an excellent opportunity here for capitalizing on this momentum and gaining key community partners.

This Kentucky Derby inspired party is fun and formal. The event graphics should feel formal and seamlessly branded.

Continue to keep “flight” in mind. Inspired by vintage luggage tags and hand drawn elements, visuals should include brand colors and typography. Consider introducing a red to this campaign (inspired by the rose). Must incorporate the Golden Key giveaway in the graphics. Try a version with the hand drawn horse and one with the rose, centered like a vintage stamp.


  • Event Graphic (vintage luggage tag)
  • Email Header
  • Break out graphic elements individually for use on the website and social media
  • Event Decor: Black table cloths with black and white striped runners
    Red Rose arrangements for centerpieces



  • Website (add to events page)
  • Social (Facebook, organic posts)
  • Email (Bloomerang, March 20 or 23 – soonest available)
  • Local newspaper (to be coordinated by SEF)
  • Letters to donors (to be coordinated by SEF)


March 19, 2020

Community is at the heart of everything that Stephenville Education Foundation stands for, and it is in that spirit that we must sadly announce that we have cancelled our annual Night at the Races event for 2020 for now.
Like our foundation as a whole, our events take place thanks to the generous support of our donors. Knowing that the impact of the COVID-19 Crisis will be immense for businesses large and small, we do not feel that asking for monetary support for this event is in the community’s best interest at this time.
Our thoughts and prayers are with all of our donors, teachers, educational professionals, healthcare workers, and volunteers that may be struggling during this difficult time. Please let us know if there is anything we can do to be of assistance.
Stephenville Education Foundation
Board of Directors


Hold Your Horses 

for the 5th Annual

Night at the Races

Save the Date April 24

Starts at 6:00pm

The N at the Hardway Ranch

Dinner catered by Hard 8 BBQ, derby style horse racing, live auctions, whiskey wine pull, and best dressed awards

Golden Key tickets $100 ea. (limit 100) for a chance to win 4 field level suite tickets to a Cowboys game

$1500 Table (Seats 8)
$100 Individual Ticket

Sponsored by Marion Cole, TSO, Connie Banks, Texas Bank, Stephenville Lions Club

Other event activities include a live auction and horse race (videos playing at event) bets, 

All proceeds go toward innovative teaching grants to enhance learning for students in the Stephenville Independent School District.

For tickets and information



Purchase Tickets

Color Palette





Campaign Graphics



Landing Page

Event info, tickets, silent auction items, golden key (pay $100) 1/100 chance to attend a Dallas Cowboys game in the Hard 8 Suite
Eventbrite – Individual Tickets $100, Tables (for 8) $1500, Golden Key $100 (Max Qty 100)

Facebook Ad

1 per month/event, in addition to donation ad

Facebook Organic

Included with monthly marketing agreement (would focus on events instead of brand content for event campaign months)


Included with monthly marketing agreement (would focus on events instead of brand content for event campaign months)


Included with monthly marketing agreement (would focus on events instead of brand content for event campaign months)


Here are some of the resources needed for the project.


Traditional troy

Charismatic Father Figure and Business Owner

Ages 35 – 70


Traditional Troy is a hard worker, he is well into his career and identifies himself as accomplished. He is comfortable in his leadership role at home, in the community and at work.


  • Demographic skews male
  • Ages 35 – 70
  • Household income: $150,000+
  • Lives in a traditional home, potentially on a large piece of property


  • Put-together appearance
  • Conservative spender, however has high quality assets like a Ford King Ranch truck
  • Hobbyist that enjoys golf, travel, fishing etc.
  • Old school charmer (identifies with their generation)


  • Health and wellness
  • Protecting assets and investments for children
  • Making a difference, notable recognition


  • New technology and trends
  • Health and fitness
  • Showing emotion
  • Mid-life choices

How to Reach Traditional Troy:

Stay focused on networking and reputation, word of mouth is powerful with this demographic. Make them feel like they’ve been given a deal. The best marketing channels for Traditional Troy are traditional! These include billboards, promotional materials for networking events, and be sure you have an easily navigated online presence (SEO).


Cool Silver


  • Demographic could be male or female
  • Ages 55 – 75
  • Household income: $80,000+
  • Lives in an established neighborhood in her paid off ranch style home


  • Highly maintained appearance (hair, nails, eye cream, etc)
  • Likes to be “in-the-know”, stays involved in family and community groups
  • Has a smartphone, but never answers it
  • Worries about everyone all the time


  • Health and longevity
  • Learning new things
  • Instilling good memories and healthy habits


  • Choosing positive trends
  • New technology
  • Balancing family and self-care
  • Financial stress (specifically unknowns, like budgeting medical care)

How to Reach Jazzy Judy:

Jazzy Judy is not impulsive, she considers every decision carefully. The best way to impress her is to come highly recommended by friends and acquaintances, testimonials go a long way with Jazzy Judy. Staying in front of her, sublimidly, may work, too. In other words, be present visually with signage and social media campaigns (while she’s liking pics of the grandkids on Facebook). Jazzy Judy will find comfort in recognizing your brand.


Campaign Timeline

LAUNCH 03/16/20

*EVENT 04/26/20

Client Contact


Kristin Cashon:

Matt Miller:

PO Box 314 Stephenville TX





GreenFox Team

Senior Account Director: Lindsey Moore
Creative Director: Melissa McGavock
Art Director: Amy Winters
Digital Director: Aaron Meeks