OBJECTIVE
Digital brand awareness campaign to raise overall awareness among MDM Landscapes new target audience – residents (versus previous efforts focused on home builders). In addition to digital marketing efforts, our team will also support MDM Landscapes’ website through maintenance, blog creation, and hosting. These efforts combined will create new opportunity for revenue and growth, while sustaining and optimizing the website that these new users will be driven to for more information.
CHANNELS
Facebook Ads
Instagram Ads
Google Text Ads
SEO
Website (Blogs)
Videography
Traditional + Drone Photography
additional services
Website Maintenance
Website Hosting
DETAILS
GOOGLE TEXT AD MANAGEMENT + REPORTING - $600 PER MONTH
The services your business offers receive a lot of daily keyword searches, and text ads keep you at the top. This pay per click advertising option allows you to be visible, but only pay out of your monthly budget each time that someone clicks on your ad (and goes to your website). We do the heavy lifting – keyword research, campaign setup and administration. This is trackable and easily reported on to see the results that your campaign is giving you. Pricing is valid up to $4500 per month in ad spend; after $4500 per month spend threshold the price increases to $600 + 15% ad management fee.
SEO MANAGEMENT + REPORTING - $800 PER MONTH
This is the long-lasting foundation that will be built in the background while ads drive traffic immediately. Although SEO takes time to build, maintain and see results, the effect of having a search engine friendly website makes a huge effect in the long term.
With strategic content, link building and ongoing technical and creative updates, MDM will be positioned to maximize search engine results page opportunities from both paid and organic efforts. This is highly recommended and is the most sustainable and dependable mix for online marketing.
VIDEO + PHOTOGRAPHY - STARTING AT $2000
Videos foster engagement and understanding of your brand message and position in a way that even those with the shortest attention span can relate to and understand. Our videography team has completed projects from simple “About Us” videos and interviews to full-scale productions with actors, voiceover, and music. All of our videos are professionally filmed and edited, and scripts/storyboards are established with our clients to be sure the final result will be nothing short of stunning.
Our video and photography services include:
- Video script
- Shot list
- Actor/talent specifications
- Location specifications
- Mood boards
- Product selection
- Styling/accessorizing notes
- Use and campaign strategy brief (for context)
- Any other details we believe will be helpful for your videographer/photographer
- Drone photography
- Up to 3 area (within 30 miles) locations
BLOG CREATION - $100 PER BLOG
Recommended 1 – 3 blogs per month.
Our team of experts will create custom blog entries that focus on your services for your target demographic, all the while building SEO and resources for your site. We recommend updating blogs between 1 and 3 times per month at a rate of $100 per blog. Our team will links these blogs to social media posts as applicable to increase traffic driving efforts to your site.
SOCIAL MEDIA MANAGEMENT - $900 PER MONTH PER CHANNEL
(3-5 days per week)
As an integral part of marketing and creating/expanding awareness, social media management of some sort is recommended for almost any client we work with – though the strategies and platforms vary. A content calendar will be established and expertly crafted, and posts will be made on your page by our knowledgeable team. Recommended Facebook and Instagram at $600 per channel, or $900 for both.
SOCIAL MEDIA ADVERTISING - $750 PER MONTH PER CHANNEL
(1 ad per channel per month)
Social media advertisements will help your business reach its goals by targeting specific audiences with expertly tailored messages and imagery. These ads will be created with specific targets in mind, such as increasing page likes, driving traffic to a website, and elevating the overall perception of your brand. By working with the skilled team at GreenFox, you can be sure that these ads are formatted in a way that maximizes reach and effectiveness. Specialty ads can be created to target specific audiences based on location, age, interests, income, education, profession, behaviors, and more.
WEBSITE MAINTENANCE - $600 PER MONTH
Based on 6 hours of website maintenance per month. Includes website and tech support to update functions, features, graphics, verbiage, and other aspects of your website. Additional hours billed at $125 per hour.
WEBSITE HOSTING - $900 PER YEAR
- Billed Annually
- WordPress Database Set up
- 2 Domain name renewal
- Bandwidth up to 1 Tb / Month
- Disk space up to 40 Gb
- Google Analytic Report
- 3 hour/year tech support, additional tech support at $75/hour
- 1 business day tech support response time
- Uptime Monitoring
- Upkeep:
- Daily Backup
- Monthly Malware Scan
- Monthly WordPress Updates
- Yearly Plug-in Updates
- Google Analytics Custom Report
- Caching Plug-in Install
- Yearly Technology Report
- Extra Security:
- File Change Detection
- Uptime Monitoring
- SSL Certificate
PROPOSAL
12 month contract minimum
$3825 per Month + Videography/Photography
Client Contact
Chanel Lanzara & Jason Lanzara: 817-396-0125