Market better homes

Market Better Homes goal is to represent home builders in their appropriate marketplace, in order to drive sales and increase value. By offering website templates, marketing packages, brand packages and other creative selling opportunities, MBH is essential for residential builders.

Market Better Homes exists strictly for custom home builders. MBH has a system that is designed to strategically target home buyers, introduce them to the builder best suited for them, and close a deal. Market Better Homes works with the builder to showcase exactly what their potential buyer is looking for.

Market Better Homes is intelligent, strategic, and intentional in their ideas and actions. Harboring a desire to see successful results for clients, MBH works hard to exceed expectations. Market Better Homes is well-versed in the latest technology and social media updates, providing more insight and depth in their research within their clients markets.

The focus for Market Better Homes is heavy on digital advertising. Having a strong social media presence as well as utilizing some traditional avenues like billboards and ads, MBH targets their audience of custom home builders through channels like LinkedIn, Facebook, and Youtube.

Ambitious Entrepreneur

Background:

These decision-makers work with their material managers and existing suppliers, as well as new suppliers, coordinating and maintaining all internal supplier support functions.

Demographics:

• Demographic could skew male or female
• Ages 35 – 65
• Household income: $140,000+ per year
• Lives in an established family friendly neighborhood near a golf course

Identifiers:

• Married with children
• High end appearance (clothes, accessories, food and drink, etc)
• Well spoken, yet casual extrovert
• Dominant personality

Goals:

• Rising and staying at the top professionally 
• Leaving a legacy
• Setting children up for success

Challenges:

• Dual career/family pressures
• Personal insecurities
• Admitting defeat

How to Reach Enterprising Ethan:

Stay focused on quality and prestige with top brands and case studies. Results, relationships, and quality are most important to him. He can be difficult to stay in front of, but because he is so organized, once you establish the relationship, expectations will be clear. Your job is to make his job easier. Take extra steps to impress them, it does not go unnoticed. Be sure all materials and access points are relevant, high-quality, and up-to-date. They are modern traditionalists when it comes to media habits, so all mainstream digital channels are appropriate.

Affluent Capitalist

Background:

Well-off Wes loves business as much as he does pleasure. He is married with children and well into his career. He is comfortable delegating tasks to staff both at work and at home so as to make time for hobbies, vacationing and spending time with his family.

Demographics:

• Demographic could skew male or female
• Ages 35 – 65
• Household income: $240,000+ per year
• Owns multiple residences and has a hunting lease 

Identifiers:

• Goes by “Wes”, his full name is all first names, Wesley Davis Ryan
• In appearance he is very masculine, a Texas version of an “all American”
• Wears Tecovas on the job site
• Exudes confidence, also has an understated humble side

Goals:

• Always improving business practices
• The best ROI both personally and professionally
• Make money

Challenges:

• Putting accomplishments in front of happiness
• Keeping a healthy lifestyle 
• Hippies, except for Willie Nelson
• Ensuring his children experience his same successes in life

How to Reach Well-off Wes:

Well-off Wes is conservative, yet he will surprise you sometimes. He’s spent much of his life committed to accomplishing all that is expected of him. The best way to reach him is through his peers and those he admires. If they’re doing it, he’s doing it. Without the influence of those close to him, you have to give the “why.” The moment he believes your product is valuable, he wants to learn more. He doesn’t have a lot of time, though. Be sure you are easily discoverable on search engines and that your branding is influential.

Investment Banker

Background:

Refined Robert is as practical as he is wealthy. He knows his way around investments and keeps himself well informed using his qualified resources. Outside of his own family’s prosperity, the health and progression of civilization is important to him. 

Demographics:

• Demographic could skew male or female
• Ages 50 – 75
• Household income: $500,000+
• Lives in an established neighborhood, possible historic

Identifiers:

• His level of class is out of reach for most
• Philanthropic
• Has a hard time not working
• Old money

Goals:

• Setting goals and seeing them to completion
• Contributing to the success of the future
• Making a difference, notable recognition

Challenges:

• Spontaneity 
• Personal relationships
• Extracurricular commitments
• Putting his pen down

How to Reach Refined Robert:

Remember Refined Robert keeps his own qualified resources and is likely to trust them more than you. The best way to combat this is to have a line of communication to them or similar values so to create trust. Get in front of them with their network of colleagues, word of mouth, philanthropic efforts, etc. Legitimacy is also proven through proving modern know how, digital presence, and innovation. Be sure your internet presence is up to date and progressive, as well as the tools you use for business processes. 

Here are some of the resources needed for the project.