Mission Statement
To maintain a positive culture that attracts talent and inspires innovative marketing solutions.
PURPOSE
GreenFox Marketing asserts that marketing is defined by the agency. Considering the millennial demographic as the largest consumer market, GreenFox presents compelling marketing campaigns that speak to an era of quickly accessible, mass produced readymade products. GreenFox is constantly redefining the best marketing strategies, inventing and reinventing what marketing should be, rather than asserting a traditional marketing approach with each campaign. This keeps our team challenged, our campaigns relevant and our brands successful.
VOICE & TONE
GreenFox Marketing is modern, imaginative, and resourceful. A direct reflection of the largest consumer market, the voice is millennial in nature. This millennial voice keeps a pulse on current design and marketing trends. Also, the tone is confident, ambitious and goal oriented. The attributes of this confidence and modern know-how should be found in all GreenFox marketing collateral including language and visuals. While our strategy is ever-changing, a consistent voice will help establish trust with the client. The client should feel immediately assured that GreenFox is a viable marketing partner and capable of pioneering modern marketing solutions that work.
FOCUS
Focus is centered on customer experience and case studies that are portfolio driven. A direct parallel to the idea of readymade art, GreenFox seeks to redefine traditional marketing approaches. GreenFox asserts that we move from considering the agency as the “maker” to the agency as the “composer,” meaning each client project becomes a new opportunity to use our resources to create compelling, custom campaigns that work. Each campaign is manufactured specifically for the goals of the client and delivered in a convenient marketing package ideal for the millennial consumer.
GOAL
To make GreenFox stand out as a marketing agency. This is accomplished through identifying our process for marketing solutions and cornering the market on that process.
Our case studies are a direct reflection of our culture. Our goal is to ensure a positive customer experience and the success of GreenFox marketing campaigns as innovative and solution oriented.
“You” Language
Inspired By You
Listen
Collaborate
Discover
Brands That Last
Campaigns That Work
Logo variations
Color palette
#2bb673
#000000
#ffffff
#414142
#2b2b2b
FONTS
Resources
Personas
Tenacious Taryn
Visionary Bosslady
Background:
Tenacious Taryn is determined and knows herself well. Instead of pushing her competitor’s out of the way, she is interested in networking and collaboration. She believes working together only makes you stronger. She is well educated and she has more than likely overcome some difficult obstacles both in her personal and business life.
Demographics:
- Demographic skews female
- Ages 30 – 60
- Household income: $200,000+
- Lives in a historic or transitional neighborhood, convenient to trendy areas for shopping and dining out
Identifiers:
- Devoted and constantly curious
- Organized and deliberate
- Picks her battles
- Has assets (owns her home, cars, etc)
Goals:
- Financial freedom
- Overcoming female stereotypes
- Living her best life
Challenges:
- Dual career/family pressures
- Personal insecurities
- Discrimination in business and otherwise
How to Reach Tenacious Taryn:
Get in front of Tenacious Taryn by staying relevant and creative. She expects professionalism, and also enjoys new ways of seeing. Often she is an entrepreneur or an executive, possibly in a marketing or human resources role. She likes to feel in control, however, she also likes to feel “collaborative.” Be sure to communicate with her constantly. Be easy to get a hold of and easy to find with great SEO and also up to date contact information. She doesn’t have time to not be able to reach you or find you. As an added note, she more than likely travels a lot and she uses social media for networking. She loves LinkedIn and Facebook for professional connections and Insta for personal.
Enterprising Ethan
Ambitious Entrepreneur
Background:
Enterprising Ethan is smart and creative. He maintains control over all his endeavors of which there are many. He identifies himself as accomplished however he’s always looking for the next big thing.
Demographics:
- Demographic skews male
- Ages 30 – 60
- Household income: $200,000+
- Lives in a family friendly neighborhood, convenient to trendy areas for shopping and dining out
Identifiers:
- Married with children
- Bougie appearance (clothes, accessories, food and drink, etc)
- Well spoken, yet casual extrovert
- Dominant personality
Goals:
- Financial freedom
- Overcoming personal challenges
- Blazing trails followed by notable recognition
Challenges:
Work/life balance
Health and fitness
Admitting defeat
How to Reach Enterprising Ethan:
Stay focused on quality and prestige with top brands and case studies. Consider the industry handicap with this persona, their behavior can be unpredictable and they can be difficult as well as time consuming to manage. Find similar personality patterns. They are smart, they are creative, they are solution oriented and typically want to maintain control. Let them feel like they are a part of the creative process and always look for new and interesting ways to present their brand. They like to stay ahead of the game, always.