It is our understanding that it is the priority of the City of Granbury to run a campaign that encourages and inspires the people of the city to show love and care to those around them by wearing a mask during this sensitive time where COVID-19 cases are on the rise.
It is also our understanding that there is a fine line between coming across as negative, demanding or making people feel guilty, rather than helping others feel inspired to love their community and do their part by wearing a mask.
We understand the importance of communicating this in a way that brings positivity, hope and love while at the same time helping the community take responsibility.
To educate and inform the community of Granbury about the importance of wearing masks in order to bring tourism back. We will do this by removing the stigma of wearing a mask and calling the citizens to higher.
Social media (Organic)
local Shop Posters and banners
Photography & videography
Social media Strategy
4-6 Video Series
**Concepts only Do not use**
Social Media Ad
Mirror Cling For Public Restrooms
Sample Social Media Posts
Print and Traditional Media
Video: Example story board
Primary Campaign Video Script
Shot: Fade in- empty seats of Granbury Live, empty streets of Granbury
Shot: Long shot zooming in to Daughter and great granddaughter outside of nursing home
Shot: Business owner in their store (Red on the Square), wearing a mask and handing masked customer their purchased items
Shot: Child is playing with mom/dad on the swing set
Shot: Zoom out of Granbury (Drone, B-Roll)
Tone of Video
LAUNCH DATE AUGUST 1st 2020