G-Force & Associates, Inc.



Advertise services and run awareness campaign for various industries simultaneously. These include midstream and E&P companies in the oil and gas sector, automation companies for oil and gas, in addition to electrical and industrial solutions for non-oil and gas. Services provided are for oil and gas pipeline and facilities development including fabrication, equipment, construction and labor solutions, as well as pre-engineered metal buildings. Tier A companies include XTO, EOG, Pioneer, ETC, Plains, Chevron, Shell, and Oxy/Anadarko.


The G-Force voice is as approachable as it is admirable. The intent is to communicate with graphics that grab attention, then position oneself as an expert in the field with branding that is memorable and edgy. The tone is sharp, experienced, and patriotic. Bring this idea home by remaining steady in branding and up-to-date channel messaging. This is a demographic that is varied and each persona is highly influential to the next. It is imperative that advertising and media is defined and assertive.


This brand is built entirely on industry expertise (fabrication, pipeline, PEMB, and labor solutions). We will tap into the industry subculture to create buzz, then elevate the brand with top notch assets including graphics, language, photography, and video.


Where appropriate, use language that fits the tone of the industry it is intended for and keep these sub-campaigns consistent. Seek sharp visuals and direct message to show off expertise. 

Mission Statement

To build a commitment to excellence by providing a safe work environment and delivering outstanding service to our client partners in an efficient and professional manner. Be safe. Be positive. Do it right. Own it!

Brand Messaging and Taglines

Industry Solutions

We are Energy

We Are Oil & Gas

We are Facility

We Are Pipeline

We are Fabrication

We are Labor

We are Refinery

Excellence Is No Accident

Color Palette













Recommended Channels





Dedicated Daniel

Hard-Working Blue Collar Professional


Dedicated Daniel has chosen his path and sticks to what he knows. His personality bodes well for a project manager, he’s analytical and a little creative. Dedicated Daniel lives for today and is somewhat of a rogue member of society.


  • Demographic could be male or female
  • Ages 18 – 50
  • Household income: $90,000/year – $175,000+/year
  • Lives nearby in a suburb or small town


  • These trade guys are money driven (move where the jobs are)
  • They love their toys – guns, tools, equipment, motors, Copenhagen etc.
  • Typically have a couple children
  • They prefer to keep it simple


  • Fish and game records
  • Save money and dream big


  • Industry fluctuation / job changes
  • Financial stress
  • Knowing when it’s the right decision
  • Stepping outside their comfort zone

How to Reach Dedicated Daniel:

It’s best to position yourself boldly and across multiple platforms. Dedicated Daniel is traditional with his values, yet adventurous with his social communication and recreational activities. He likes to be on top of trends and impress his peers. Make yourself easy to find on Google, re-target him like crazy, and remain relatable, yet cool, with your social media presence. There’s a fine line between conservative and edgy with this one.

Enterprising Ethan

Industry Buyers


These decision makers work with their material managers and existing suppliers, as well as new suppliers, coordinating and maintaining all internal supplier support functions.


  • Demographic could skew male or female
  • Ages 35 – 65
  • Household income: $140,000+
  • Live in an established family friendly neighborhood near a golf course


  • Married with children
  • Bougie appearance (clothes, accessories, food and drink, etc)
  • Well spoken, yet casual extrovert
  • Dominant personality


  • Rising and staying at the top professionally 
  • Leaving a legacy
  • Setting children up for success


  • Dual career/family pressures
  • Personal insecurities
  • Admitting defeat

How to Reach Enterprising Ethan:

Stay focused on quality and prestige with top brands and case studies. Results, relationships and quality are most important to them. They can be difficult to stay in front of, but because they are so organized, once you establish the relationship, expectations will be clear. Your job is to make their job easier. Take extra steps to impress them, it does not go unnoticed. Be sure all materials and access points are relevant, high-quality, and up-to-date. They are modern traditionalists when it comes to media habits, so all mainstream digital channels are appropriate. 

Well-Off Wess

Affluent Capitalist


Well-off Wes is an executive that loves to work, but also loves his time off. He has a family and is well into his career. Well-off Wes is comfortable delegating, he is the boss after all. 


  • Demographic could skew male or female
  • Ages 35 – 65
  • Household income: $240,000+
  • Owns multiple residences and has a hunting lease 


  • Goes by “Wes”, his full name is all first names, Wesley Davis Ryan
  • In appearance he is very masculine, a Texas version of an “all American”
  • Wears Tecovas on the job site
  • Exudes confidence, also has an understated humble side


  • Always improving business practices
  • The best ROI both personally and professionally
  • Make money


  • Putting accomplishments in front of happiness
  • Keeping a healthy lifestyle 
  • Hippies, except for Willie Nelson
  • Ensuring his children experience his same successes in life

How to Reach Well-off Wes:

Well-off Wes is conservative, yet he will surprise you sometimes. He’s spent much of his life committed to accomplishing all that is expected of him. The best way to reach him is through his peers and those he admires. If they’re doing it, he’s doing it. Without the influence of those close to him, you have to give the “why.” The moment he believes your product is valuable, he wants to learn more. He doesn’t have a lot of time, though. Be sure you are easily discoverable on search engines and that your branding is influential.

Client Contact

Nicole Swaim:

VYBE Marketing Team

President & COO Kelsey Wallen
Project Manager: Michelle Cooper