Fortress Homes

Brand Kit



The goal of Fortress Homes is to provide families with the custom home of their desire and needs. Quality focused, detail oriented, and a solid understanding of their clients is what drives the company forward. At Fortress Homes, building homes of superior craftsmanship does not mean that price or budget must be compromised. They provide the best product for the best price, and communicate with both clients and subcontractors to achieve the end goal. 

Voice & Tone

The voice of Fortress Homes is wise, and at the same time modern as they work to stay relevant. This keeps the brand’s voice strong by reflecting modern day trends, while simultaneously holding on to traditional values. Consumers should feel like they can look to Fortress Homes for high style. The tone is educated and familiar. This is a voice that knows their client and how to reach them. They pay attention to detail and they suspect their client will, too.  


Cultivating a healthy working relationship with vendors and customers is essential. Style and reputation should be considered across all platforms. The homes are excellent in quality, both in beauty and lastingness. The main focus of the Fortress brand should be to reflect this quality successfully engaging the most desirable demographics. 

Color Palette








Here are some of the resources that you might need.

Client Contact

Brandon McGraw:

VYBE Marketing Team

President & COO Kelsey Wallen
Project Manager: Michelle Kalina