TAGLINE Options
We Buy Your House So You Can Experience Freedom
Abbreviated Options:
We Buy Your House
Experience Freedom
Purpose
Equity Depot is gives homeowners a hassle-free and stress-free option for selling their house or property for cash. This is a quick and easy solution for homeowners because Equity Depot specializes in purchasing distressed homes when the homeowner needs to move fast. They sell purchased properties to specialized investors. They are the only business of their kind to offer a free moving truck with the sale of the home. The goal is to position them as a safe and viable option.
VOICE AND TONE
The voice of Equity Depot is clear and approachable. Consumers should be able to understand, within seconds, what it is they do. Clarity, know-how, and efficiency should be the second impression, second only to knowing Equity Depot pays cash for your home, in any condition. The tone should be knowledgeable and swift leaving no sense of unwanted responsibility to the consumer. Visuals and language should reinforce this position with clear and very consistent messaging.
FOCUS
There are many competitors in this industry. Finding a way to position the brand for engagement and to stand apart is key. Organic optimization of the campaigns will be essential due to the high expense of paid digital marketing. Keep a clear message with all assets including language, photography, video, and graphics and mind that the delivery of these assets must be homogenous in all marketing channels.
GOAL
The goal is to create brand awareness through clear and consistent messaging that includes web, print and overall brand strategy. It is imperative to optimize organic awareness due to the competitive nature of the real estate investment industry. Assets such as the website should be easy to understand and use for the consumer, allowing Equity Depot to grow beyond the current region. Staying a step ahead of competitors for online transactional habits is imperative. Building a strong presence across all platforms organically will ensure the success of any additional paid media advertising.
CURRENT CHANNELS
Branding
Position the brand for engagement. Organic optimization of all campaigns will be essential due to the high expense of paid digital marketing. Keep a clear message with all assets including language, photography, video, and graphics and mind that the delivery of these assets must be homogenous in all marketing channels.
DIGITAL MARKETING
Digital advertising drives the brand by combining data and creative language and visuals that is curated specifically for the campaign objective. Building a strong presence across all platforms organically will ensure the success of any additional paid media advertising.
- Google Text Ads
- Instagram Ads
- Facebook Ads
Website
Google Text ads
Sell Your House
Buy My Home
Texas Home Buyers
(Region specific: New Braunfels Home Buyers, Austin Home Buyers, Houston Home Buyers)
Facebook ads
We Buy Your Home So You Can Experience Freedom
Abbreviated Options:
We Buy Your Home
Experience Freedom
Insta ads
We Buy Your Home So You Can Experience Freedom
Abbreviated Options:
We Buy Your Home
Experience Freedom
Color Palette
#91C7D7
#7297A0
#3D5F66
#FFB031
#58585a
#dadada
FONTS
Resources
Digital Marketing
Here are some helpful links for the ongoing digital marketing project.
KEY PERSONAS
DEDICATED DANIEL
Trade Professional
Hard-working blue collar professional
Background:
Dedicated Daniel has chosen his path and sticks to what he knows. Dedicated Daniel lives for today and is somewhat of a rogue member of society.
Demographics:
- Demographic could skew male or female
- Ages 25 – 60
- Household income: $25,000/year – $90,000+/year
- Lives nearby in a small town
Identifiers:
- These trade guys are money driven (move where the jobs are)
- They love their toys – guns, tools, equipment, motors, copenhagen etc.
- Typically have a couple children
- They prefer to keep it simple
Goals:
- Fish and game records
- Save money and dream big
- Keep his Momma happy
Challenges:
- Industry fluctuation / job changes
- Financial stress
- Knowing when it’s the right decision
- Stepping outside their comfort zone
How to Reach Dedicated Daniel:
It’s best to position yourself boldly and across multiple platforms. Dedicated Daniel is traditional with his values, yet adventurous with his social communication and recreational activities. He likes to be on top of trends and impress his peers. Make yourself easy to find on Google, re-target him like crazy, and remain relatable yet cool with your social media presence. There’s a fine line between conservative and edgy with this one.
TENACIOUS TANA
Single Mom
Single mother working full time
Background:
Tenacious Tana moves where opportunity takes her. She wants the best for her children and she works hard to provide for them. She also wants a little bit of a social life.
Demographics:
- Demographic could be male or female
- Ages 30 – 60
- Household income: $20,000/year – $60,000+/year
- Lives in a suburb
Identifiers:
- She drives an American-made car
- You can find her at the Friday football game and at maybe church on Sunday
- She stays on top of mom trends
- She’s hesitant about dating, she wants stability
Goals:
- Ensuring the safety of her children
- A social life and beauty trends are important to her
- No regrets!
Challenges:
- Afraid of being alone
- Retirement
- Worries about everything
- Time management
How to Reach Tenacious Tana:
Tenacious Tana is truly fun inside and out. She can be a bit naive, but she is good at resourcing close friends, family and co-workers for advice. Real life testimonials go a long way for Tenacious Tana. She lives on her phone, she resources it for most things. She loves Facebook and she dabbles in Pinterest and Insta. Social ads and retargeting would work well with her to position your services at top of mind.
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Client Contact
blayne@anchoredrei.com