OBJECTIVE
Creative Notes
This campaign will be a smooth mix between sports and community. Imagery should hit both. Possibly a collage of sports and different types of people in a community.
The feeling should be upbeat and full of life. Don’t show injury photos, but rather happy people enjoying life.
TImeline
September 15, 2020 – TBD
Campaign WORD CLOud
The demographic for this campaign are both males and females, 35 and up that live in the Glen Rose and Pecan Plantation areas. The presence of LOCAL is key. Therefore, language should reflect availability and reliability. Highlight their sports medicine expertise as the minor element with the major element being they are a full service Ortho operation. Keep descriptions brief and intentional, focused on local and trustworthiness.
Campaign tagline
“Athlete Trusted, Community Approved”
The Official Physicians of Division 1 Tarleton Athletics.
Channels
Landing Page on Website
Facebook Ads (3 – divide budget between each persona)
Facebook Post (organic)
Optimizations to text and local listings
The Pecan Columns
Local Billboard
Geo Fence (located in Glen Rose and Pecan Plantation)
Next Door App Sponsorship (research needed)
Targeting (Advertising)
See “Jazzy Judy, Chic Charlotte, and Polished Preston” Key Persona
DESIGN Assets
Color Palette
#D1D3D4
#38345D
#8ED1C8
#414042
#fcb22b
assets
Content strategy
Facebook Organic
“Athlete Trusted, Community Approved”
Integrate into Formula for posting
Link to the landing page of announcing new locations.
Facebook Ads
“Athlete Trusted, Community Approved”
“We’ve Expanded!”
Local Advertising
Local Outdoor/Print/Radio/Consider local advertising opportunities such as billboards, community newspaper, community facebook groups, etc.
Google Text Ad Optimizations
Granbury Ortho
Other service line optimizations
Milestones
Campaign Launch
September 1, 2020 Start
November 1, 2020 End
Client Contact
Phone
Address
561 North Graham
Stephenville, Texas 76401