Luxury Design. Family Appeal.


Treat people right. Never go back on our word. Offer the highest quality home, with the highest quality service, at the best value.



Cultivating a healthy working relationship with vendors and customers is essential. Style and reputation should be considered across all platforms. This is a voice that knows their client and how to reach them. They pay attention to detail and they suspect their client will, too.


Digital advertising drives the brand by combining data and creative language and visuals that is curated specifically for the campaign objective.

  • Google Text Ads
  • Google Retargeting / Display
  • Facebook Ads 

SEO Goals

Number 1 in Granbury for Custom Home Builders

Top 3 in the following secondary markets:

  • Fort Worth
  • Burleson
  • Aledo

PRINT Marketing


Color Palette









Here are some of the resources needed for the project.


Luxury Design. Family Appeal.

There will be a total of four campaigns that will release quarterly. The first of the campaigns will inform the following three as an overall concept. While the first campaign will be more broad and basic in nature, the other three will branch as more detailed, defined concepts.



More than ever, parenting is central to a man’s identity. They want to provide for their family, however quality time and shared responsibility is more valued than ever. They are task oriented and tend to naturally compartmentalize tasks by priority. They source major networks for news updates and social networking for recreation. They are fickle about the power of Facebook persuasion. Real time testimonials, related networking events and community influence are the most important factors when considering a large purchase. At top of mind are smart investments, both financial and personal.


The modern mom demographic is one that truly stands out for Couto Homes. As mothers are often the center of the home, they are often the decision maker for home life. She keeps busy, she sources the internet and social networking for decision making and shopping. As she is a hard worker, she looks to pamper herself every now and then. She enjoys feeling special and doing special things for the ones she loves. The modern mom cares more about the company’s values and the source of the product than the price. She is intensely influential to her peers and in return looks to them to stay on top of trends and media.

Retiree / Second Time Homebuyers / Silvers

This is a demographic that is distinct and sometimes difficult to attain. They are not only an educated buyer, they are an educated home buyer. They are knowledgeable with investments, specifically real estate. Furthermore, this home is a physical realization of their accomplishments and a destination for where they want to live their best years with family and friends. They place value on the source and story of the product, however not as intensely as the modern mom. They are a little less romantic, dosed with a healthy serving of logic. Silvers are influenced by their own wisdom and their peers, to which they are, in return, intensely persuasive. They expect a detailed outline of processes and if they pick you to be their consultant, you must live up to their expectations. In exchange, the outcome is rewarding and lends to effectively reaching this dominant demographic.

Couto Values

Couto Homes is a Design – Build Custom Home Builder

Our team includes plan designers, interior designers, engineers, and quality control staff all under one roof and included in our price. Making the Home building process cost effective, fun and seamless.

Comprised of honest, hardworking individuals all striving for the same common goal – to deliver a quality home.

The values of our company remain unchanged from 30 years ago:
Treat people right, never go back on your word, offer the highest quality home with the highest quality service at the best value.

Couto Homes is 1 of 43 Certified Master Builders in the state of Texas. Do your research – we are proud of our reputation. We invite you to come sit down and test our knowledge – in fact, we encourage it!


  • Trustworthy
  • Good, Safe Builder
  • Safe Bet
  • Easy Decision
  • No Detractors
  • Predictable & Consistent
  • “Your Home”
  • Built the Couto Way
  • Good Clean Designs
  • “Good Easy Living”
  • No Snooty Designers
  • Tremendous Value
  • Quality in Process & Product
  • Teammate to Client
  • A “Family” Relationship
  • Accessible
  • Easy To Reach
  • Transparent with Liberal Communication
  • No “Mansion” Prices
  • Constant String of Innovations




  • Name out on everything “brand recognition”
  • House wrap with logo
  • Social Media: high visibility
  • Diligence in working marketing outlets
  • Effective website: Equips the client to embrace the process
  • Timely follow-up to leads
  • Engage w/o pressure
  • Open units for easy inspection
  • Everybody in Couto home markets
  • Log on, modify floor plans – get immediate prices
  • Specs: flexible & innovative


  • Clean lines-easy to build
  • Cost Effective: high value to owner
  • Immediate Pricing: informal decisions “on the spot”
  • Care on the quality of designs: We want to be proud of every home. It’s a “family process.”
  • 3D Renderings to visualize value
  • Aesthetically superior look
  • Couto Homes have “Personality”
  • Avoid “one-offs”


  • Treat like family
  • What’s in their best interest – they will feel that level of interest
  • Trustworthy – They trust us with their nest egg
  • Don’t avoid clients when bad things happen
  • Don’t hide problems from clients
  • Address problems early
  • Help the client with the heavy emotional experience of building a home – They don’t expect discomfort
  • Deliver on the last 5% of construction
  • Forestall warranty issues
  • Honest & up-front always
  • Care about what’s right
  • Don’t get worn down
  • Assess client profile early; Know who you are dealing with


    • Smart purchasing
    • Scope / Features / Cost
    • Customer desires & concerns
    • Trades: wise use to meet owner wants
    • Avoid price increases
    • Fixed Price Contracts
      • No increases
      • Be the professional
    • Negotiate as a teammate, not an adversary
    • Strive to develop catalog prices
      • Company
      • Customer
      • Trades
    • Best prices on the market
    • Build understanding of truly unforeseen site conditions


    • Plan what you do, DO what you plan
    • Quality
    • Timeliness
    • Build enforceable schedule – no excuses
    • Train the subs to be disciplines
    • Learn from subs – use as a source of innovation

    VYBE Marketing Team

    President & COO Kelsey Wallen
    Project Manager: Michelle Cooper