COUTO

Luxury Design. Family Appeal.

There will be a total of four campaigns that will release quarterly. The first of the campaigns will inform the following three as an overall concept. While the first campaign will be more broad and basic in nature, the other three will branch as more detailed, defined concepts.

More than ever, parenting is central to a man’s identity. They want to provide for their family, however quality time and shared responsibility is more valued than ever. They are task oriented and tend to naturally compartmentalize tasks by priority. They source major networks for news updates and social networking for recreation. They are fickle about the power of Facebook persuasion. Real time testimonials, related networking events and community influence are the most important factors when considering a large purchase. At top of mind are smart investments, both financial and personal.

The modern mom demographic is one that truly stands out for Couto Homes. As mothers are often the center of the home, they are often the decision maker for home life. She keeps busy, she sources the internet and social networking for decision making and shopping. As she is a hard worker, she looks to pamper herself every now and then. She enjoys feeling special and doing special things for the ones she loves. The modern mom cares more about the company’s values and the source of the product than the price. She is intensely influential to her peers and in return looks to them to stay on top of trends and media.

This is a demographic that is distinct and sometimes difficult to attain. They are not only an educated buyer, they are an educated home buyer. They are knowledgeable with investments, specifically real estate. Furthermore, this home is a physical realization of their accomplishments and a destination for where they want to live their best years with family and friends. They place value on the source and story of the product, however not as intensely as the modern mom. They are a little less romantic, dosed with a healthy serving of logic. Silvers are influenced by their own wisdom and their peers, to which they are, in return, intensely persuasive. They expect a detailed outline of processes and if they pick you to be their consultant, you must live up to their expectations. In exchange, the outcome is rewarding and lends to effectively reaching this dominant demographic.