SHARE THE LOVE

COUTO - CAMPAIGN SCOUT KIT PART I & II

TAGLINE IDEAS

Valentines Campaign

“Share the Love”

“Show the Love”

“Couto Home is Where the Heart Is”

PART 1 OBJECTIVE

To gain conversions based on testimonial retrieval by utilizing Couto Homes current CRM database to send a campaign driven e-blast. “Share Your Love” encourages Couto homeowners to share their favorite memories in their Couto home, for example, holidays, birthday parties, bbq cookouts, etc. Run a case study and set a benchmark. Consider the magnolia tree is a Couto gift for sharing. GreenFox to set up video testimonial shoot. 

Part I CHANNELS

Email Campaign

Website Landing Page

Part II Objective

To gain conversions based on customer views and online form submission via the dedicated landing page. Integrate social media ads with custom url based on published testimonials. Run a case study and set a benchmark.

Part II channels

Email Campaign

Website Landing Page

Facebook Organic

Facebook In-Feed Ads

Facebook Story Ads

YouTube Channel

CAMPAIGN WORD CLOUD

Campaign should stay on brand and feel familiar. Ad graphics to include lifestyle photography and encourage participation. Be sure all campaign assets are designed for mobile. 

Website

“Share The Love” landing page replicates, clickable off the campaign section on the homepage as well as linked to digital ads and email campaigns. 

“Share The Love” 

A collection of memories and favorite family moments shared by homeowners. 

A collection of videos and written testimonials, layout should replicate an editorial, consider Couto web style and apply a magazine layout style. 

[SEO Target Keywords]

Couto Home reviews

Homebuilder reviews

Best home builder north texas

Include a contact form on the page with an upload option and a CTA “Have a favorite memory you’d like to share? We’d love to hear from you!”

Budget Recommendations

Total  Across All Channels $2500

DIGITAL MARKETING

“Have a favorite memory you’d like to share? We’d love to hear from you!”

Link to landing page

YouTube Ads

Edit videos to 15 sec and apply Couto graphics for YouTube ads

Description: 

The “Share Your Love” campaign encourages homeowners to share their favorite memories in their Couto home.

Facebook Ads

“Share the Love”

“Show the Love”

“Couto Home is Where the Heart Is”

Color Palette

#c8b17e

#e3d6a5

#58585a

#dadada

CAMPAIGN DESIGN ELEMENTS

 

 

 

KEY PERSONAS

Chic Charlotte

Modern Mom

Background:

Chic Charlotte is a young working mom. She has a college degree, she is married and she has a couple kids. 

Demographics:

  • Skews female
  • Ages 25 – 45
  • Dual household income: $150,000+
  • Lives in the suburbs in a good school district

Identifiers:

  • Busy working mom who wants the best for her kids
  • Believes in the power of social media, for connections, also for news and events
  • Educated follower of trends and the source of a product
  • Values the product / company’s story more than the cost

Goals:

  • Finding balance at work and at home
  • Ensuring the happiness and health of her family
  • Maintaining a personal identity

Challenges:

  • Her family schedule, different ages, different needs, all of them important
  • Finding time for herself
  • Finding time at all! 

How to Reach Chic Charlotte:

Keep your messaging easy to access and widespread with a responsive website and digital marketing including Google and Facebook. Offer time savings and consider company values in targeted marketing efforts.

JAZZY JUDY

Cool Silver

Demographics:

  • Demographic could be male or female
  • Ages 55 – 75
  • Household income: $80,000+
  • Lives in an established neighborhood in her paid off ranch style home

Identifiers: 

  • Highly maintained appearance (hair, nails, eye cream, etc)
  • Likes to be “in-the-know”, stays involved in family and community groups
  • Has a smartphone, but never answers it
  • Worries about everyone all the time

Goals:

  • Health and longevity
  • Learning new things
  • Instilling good memories and healthy habits

Challenges:

  • Choosing positive trends
  • New technology
  • Balancing family and self-care
  • Financial stress (specifically unknowns, like budgeting medical care)

How to Reach Jazzy Judy:

Jazzy Judy is not impulsive, she considers every decision carefully. The best way to impress her is to come highly recommended by friends and acquaintances, testimonials go a long way with Jazzy Judy. Staying in front of her, sublimidly, may work, too. In other words, be present visually with signage and social media campaigns (while she’s liking pics of the grandkids on Facebook). Jazzy Judy will find comfort in recognizing your brand.

campaign PROPOSAL

Milestones

Marketing Partner

Ongoing

Website ScheduleD Launch

TBD

Client Contact

Principal:
Donny Couto
 
Regional President:
Wes Thompson

817-243-7273

 
Asset Manager:
Ryan Couto

682-260-3848

 
Director of Marketing:
Autumn Whittet

817-219-2181

 

 

Greenfox Team

AD: Hannah
Digital: Aaron
Creative Director: Melissa
Art Director: Amy
Social Coordinator: Autumn