Barry Stokes


Color Palette







The goal is to precisely and intentionally create brand awareness for the Barry Stokes 2020 fishing program. We want to gain followers and create benchmarks for key performance indicators to use as leverage for sponsor proposals. As well, storing approved and updated brand elements altogether on a digital platform makes Barry Stokes more accessible and instantly recognizable. It is important for sponsors to send RFPs and quickly access brand elements at anytime, anywhere in the world.  

Example Tagline

Streaming Fishing News Worldwide


Brand Awareness

Viewership Statistics

92% Men
8% Women 

10% 18 – 24
22% 25 – 34
22% 35 – 44
19% 45 – 54


By 2025, half of the television viewers will not subscribe to a pay-TV service and as of July 2019, 6 out of 10 people already prefer online video platforms to live TV.




Facebook organic

Facebook ads

Insta organic

Insta stories

YouTube Channel

YouTube ads


Continue building engagement on our posts but now with the objective of linking followers to the YouTube page. Increase a brand community on Facebook and provide a place for fishermen to ask questions and get tips.



Searches of “how to” videos on YouTube are growing 70% year on year.

This year YouTube reached 1.9 billion active users, making it the second most popular social media platform, following Facebook.


INSTAGRAM (RecomMended)

40% of 30-49 year olds use Instagram 

Current sponsors on Instagram that are not able to tag or feature Barry Stokes:

Strike King
Bobby Garland
Gene Larew
Glacier Glove
Mercury Marine

With Greenfox

Welcome to GreenFox SCOUT, our marketing intelligence platform that delivers intentional marketing campaigns by combining data and creative materials to complete a strategy that is curated specifically for you. 

GreenFox is always redefining the best marketing strategies, inventing and reinventing what marketing should be, rather than asserting a traditional marketing approach with each client. This keeps our team challenged, our campaigns relevant and our brands successful.


Logo including Online Brand Guide – $2500

Website – $8000

Media Buying and Proposal Development includes creative brainstorm and new business research- Percentage  of the total media purchase – 10% renewals 20% new business

Digital Marketing Set Up – $2500


Monthly Partnership Package

Recommended Channels Maintenance + SEO = $2500/mo ($5000 value)

Sponsorship Management and Prospecting = 10% Recurring Business – 20% New Business


Creative Brainstorming
Prospecting New Sponsors
Creating Decks and Collateral for Meetings between Barry and potential sponsors
Attending certain meetings in person with Barry

Ad Spend: Budget $1K minimum

SEO Package – $700

  • Slugs and Permalinks
  • SEM Site Audit
  • Google: Site description
  • Google MyBusiness Setup
  • Google MyBusiness weekly posts for the duration of the contract
  • Google Tag Manager
  • Image Metadata
  • Monthly Audits 


Here are some of the resources needed for the project.


Decisive Donovan

Corporate Marketing Director


An advertising and marketing leader is an expert in both client relations and agency roles. They excel at building integrated marketing plans and driving results. They are educated, experienced, work a lot and are on top of their game. 



Demographic skews male or female

Ages 30 – 55

Household income: $200,000+

Lives in a family friendly neighborhood, convenient to trendy areas for shopping and dining out



Married with children

Bougie appearance (clothes, accessories, food and drink, etc)

Extrovert, dominant personality

Diversified lifestyle and portfolio (hobbies and assets)



Rising and staying at the top professionally 

Leaving a legacy

Setting their children up for success



Typically, these type A people seem to have no outwardly challenges. They are very private about their shortcomings, typically only revealing them upon exposure or to their very highly paid therapist. 


How to Reach Decisive Donovan:

Stay focused on quality and prestige with top brands and case studies. Results, relationships and quality are most important to them. They can be difficult to stay in front of, but because they are so organized, once you establish the relationship, expectations will be clear. Your job is to make their job easier. Take extra steps to impress them, it does not go unnoticed. Be sure all materials and access points are relevant, high-quality, and up-to-date. They are modern traditionalists when it comes to media habits, so all mainstream digital channels are appropriate.


Campaign Timeline

December 2019 – December 2020

Client Contact


Barry Stokes