Color Palette
#EF4136
#38345D
#8ED1C8
#414042
#fcb22b
OBJECTIVE
Example Tagline
CAMPAIGN
Brand Awareness
Viewership Statistics
Gender
92% Men
8% Women
Ages
10% 18 – 24
22% 25 – 34
22% 35 – 44
19% 45 – 54
By 2025, half of the television viewers will not subscribe to a pay-TV service and as of July 2019, 6 out of 10 people already prefer online video platforms to live TV.
Channels
RECOMMENDED CHANNELS
Website
Facebook organic
Facebook ads
Insta organic
Insta stories
YouTube Channel
YouTube ads
Continue building engagement on our posts but now with the objective of linking followers to the YouTube page. Increase a brand community on Facebook and provide a place for fishermen to ask questions and get tips.
PEOPLE LIKE THIS
YouTube
Searches of “how to” videos on YouTube are growing 70% year on year.
This year YouTube reached 1.9 billion active users, making it the second most popular social media platform, following Facebook.
PEOPLE FOLLOW THIS
INSTAGRAM (RecomMended)
40% of 30-49 year olds use Instagram
Current sponsors on Instagram that are not able to tag or feature Barry Stokes:
Lowrance
Strike King
Bobby Garland
Gene Larew
Glacier Glove
Mercury Marine
Lews
With Greenfox
Welcome to GreenFox SCOUT, our marketing intelligence platform that delivers intentional marketing campaigns by combining data and creative materials to complete a strategy that is curated specifically for you.
GreenFox is always redefining the best marketing strategies, inventing and reinventing what marketing should be, rather than asserting a traditional marketing approach with each client. This keeps our team challenged, our campaigns relevant and our brands successful.
PROPOSAL
Logo including Online Brand Guide – $2500
Website – $8000
Media Buying and Proposal Development includes creative brainstorm and new business research- Percentage of the total media purchase – 10% renewals 20% new business
Digital Marketing Set Up – $2500
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Monthly Partnership Package
Recommended Channels Maintenance + SEO = $2500/mo ($5000 value)
Sponsorship Management and Prospecting = 10% Recurring Business – 20% New Business
Includes:
Creative Brainstorming
Prospecting New Sponsors
Creating Decks and Collateral for Meetings between Barry and potential sponsors
Attending certain meetings in person with Barry
Ad Spend: Budget $1K minimum
SEO Package – $700
- Slugs and Permalinks
- SEM Site Audit
- Google: Site description
- Google MyBusiness Setup
- Google MyBusiness weekly posts for the duration of the contract
- Google Tag Manager
- Image Metadata
- Monthly Audits
Resources
KEY PERSONAS
Decisive Donovan
Corporate Marketing Director
Background:
An advertising and marketing leader is an expert in both client relations and agency roles. They excel at building integrated marketing plans and driving results. They are educated, experienced, work a lot and are on top of their game.
Demographics:
Demographic skews male or female
Ages 30 – 55
Household income: $200,000+
Lives in a family friendly neighborhood, convenient to trendy areas for shopping and dining out
Identifiers:
Married with children
Bougie appearance (clothes, accessories, food and drink, etc)
Extrovert, dominant personality
Diversified lifestyle and portfolio (hobbies and assets)
Goals:
Rising and staying at the top professionally
Leaving a legacy
Setting their children up for success
Challenges:
Typically, these type A people seem to have no outwardly challenges. They are very private about their shortcomings, typically only revealing them upon exposure or to their very highly paid therapist.
How to Reach Decisive Donovan:
Stay focused on quality and prestige with top brands and case studies. Results, relationships and quality are most important to them. They can be difficult to stay in front of, but because they are so organized, once you establish the relationship, expectations will be clear. Your job is to make their job easier. Take extra steps to impress them, it does not go unnoticed. Be sure all materials and access points are relevant, high-quality, and up-to-date. They are modern traditionalists when it comes to media habits, so all mainstream digital channels are appropriate.
Milestones
Campaign Timeline
December 2019 – December 2020