New Years Treat Yourself Campaign

To reach college students, recent grads, and parents for New Year shopping. Conversions will be indicated by sales and clicks to the website. Brand awareness is a secondary objective, creating hashtags and memorable language that is Barefoot branded. 

Campaign should feel playful and distinctly “new.” Light and bright – new year, new you feel. Viewers should feel guilt-free and refreshed to shop for themselves. Bring all the bling!