OBJECTIVE
Draw conversions from email base/loyal customers for Valentine’s Day promotion 2020. Use the database of exhisting customers.
WORD CLOUD
Free Valentine’s Day t-shirt* with purchase.
Free item (Valentine’s Day t-shirt) offered to customers w/ purchase of $50 or more.(Free special run t-shirt with valentine’s theme – barefoot original branded)
Advertise as “While Supplies Last”
Enter in size for free product w/ coupon code
*Free with $50 purchase
Color Palette
#F9C7DD
#F49AC2
#EF4453
CAMPAIGN PHOTO STYLE
CAMPAIGN CONCEPTS ROUND 1
Channels
Landing Page
Gorgeous Web Header with following info:
Free Valentine’s Day t-shirt* with purchase.
Graphic has:
We Love Our Customers HEADER
T-shirt Picture
Get a Free Valentine T-Shirt
Promo Code
CTA
*Free with $50 purchase | While Supplies Last
CODE reference graphic “BEOURS2020”
Please make header graphic and mobile header graphic:
Web Header: 2292 x 448
Mobile Web Header: 900×329
Product
Browse By Campus
Web Headers
Valentine Themed Universal web header.
XOXOX with love graphics no reference to promo code or free t-shirt.
Email Graphic
Creative: use landing page graphic for email graphic.
Graphic has:
T-shirt Picture
Promo Code
CTA
CTA: VALENTINES 2020 (goes to landing page
Digital: Use the new database of customers
– email that database a code that gets them the free item w/ purchase “BEOURS2020”
600×900
Note there will be 5 email graphics total with same info but just rearrange a little so it appears new in in-box.
Text Message
Text message with CODE “BEOURS2020”
Resources
Milestones
Campaign Timeline
01/27/2020 12:00pm CEN – 02/10/2020 12:00pm CEN
Client Contact