Holiday 2019 Gift Giving Guide



To reach the target demographic, parents and alumni, to make holiday purchases for children in school and loved ones. The secondary goal is to gain conversions and brand awareness to auxiliary demographics.


Outfit the Best Years of Your Life!

Outfit Your Game Day!

This is a Holiday 2019 Gift Giving Guide for parents and recent alumni to purchase gifts for their favorite college students and family friends. Graphics should feel whimsical and should include a sketch of an actual gift to visually transpose the campaign. Play off of Black Friday Campaign colors with red and pink, add white and hunter green.

Color Palette








Current Channels

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Website Landing Page

Model after football landing page

Tarleton State University 
Cute in Sweats
Whether you’re all about the zip, pullover, hoodie, or classic sweatshirt, we have got you covered this season! Fun tip: You can customize your sweatshirt at any of our locations – just ask one of our friendly team members and they’ll hook you up! 

TSU- Sweaters: 
TSU No Matter Where I Roam 138814 S600-BLACK

 Sam Houston State University
Cap It Off
A spirited and sporty cap is a school-pride must have, no matter who you’re shopping for! Give this gift on its own, or pair it with one of our awesome T’s for the perfect gift.

SHSU- Caps:
SHSU C 3D Impact 6023576791


Texas State
Girl’s Best Friend
Fido deserves a stocking-stuffer too, and what could be cuter than outfitting your four-legged BFF in school pride? Snag one of these Insta-perfect bandanas in your school colors so that even  your furry friends can join in on the game day fun! 

TXST- Dog Accessories:

 Baylor University
Stocking Stuffers Everywhere
Holiday cheer doesn’t get much cuter than this. What better way to show off your school pride than with accessories! Your favorite fans can show off their team with koozies, water bottles, flags, stickers and more. 

BU- Novelty Items:
There was only one product in the picture that I saw online!

 Iowa State University
Textured Comfort in Cord
Keep it comfy and classic in one of fall’s favorite textures. Long sleeve cord T’s pair well with skinnies  and statement sunnies for the perfect cool-weather chic look. Rock this piece at the tailgate for a totally on-trend gameday look. 
ISU- Chord:

University of South Carolina
Wave Your Flag
Outdoor flags and banners are such a fun way to show off school pride, whether you’re buying for a current student or alumni. No cute front porch to hang it on? No worries, our flags and banners come in different sizes and variations, so there’s a perfect option for everyone!
USC Primary Mark Flag 6023514813


Florida State University
Snuggled up in Sherpa
This cool-weather look is a perfect go-to whether you’re headed to tailgate or heading across campus to class. Pair it with distressed skinnies and sporty flats to keep your spirited sherpa at the center of your look. Look for contrast in a half zip to show off those school colors!

FSU Double Plush Color Block 1/4 Zip FSU SS9044-SUMMIT SPORTSWE-MRN-MRN 

Facebook Ads

“Outfit Your Favorite College Student”

“Barefoot Campus Outfitter Holiday 2019 Gift Giving Guide” 


Insta Ads and Stories

Barefoot Holiday 2019





Text Ads

College student gifts

Christmas gifts for my college student


Here are some of the resources needed for the project.


Traditional TROY

Charismatic Father Figure


Traditional Troy is a hard worker, he is well into his career and identifies himself as accomplished. He is comfortable in his leadership role at home, in the community and at work. 


  • Demographic skews male
  • Ages 35 – 65
  • Household income: $120,000+
  • Lives in a traditional home, potentially on a large piece of property 


  • Put-together appearance
  • Conservative spender, however has high quality assets like a Ford King Ranch truck
  • Hobbyist that enjoys golf, travel, fishing etc. 
  • Old school charmer (identifies with their generation)


  • Health and wellness
  • Protecting assets and investments for children
  • Making a difference, notable recognition


  • New technology and trends
  • Health and fitness
  • Showing emotion
  • Mid-life choices

How to Reach Traditional Troy:

Stay focused on networking and reputation, word of mouth is powerful with this demographic. Make them feel like they’ve been given a deal. The best marketing channels for Traditional Troy are traditional! These include billboards, promotional materials for networking events, and be sure you have an easily navigated online presence (SEO).

Jazzy Judy

Cool Silver


Jazzy Judy is loving life! She is financially stable and living out her dreams, she has a couple of grandkids and she is almost completely comfortable with who she is. Jazzy Judy is confident in her decision making and as a mentor the many family and friends that she cares about.


  • Demographic could be male or female
  • Ages 55 – 75
  • Household income: $80,000+
  • Lives in an established neighborhood in her paid off ranch style home


  • Highly maintained appearance (hair, nails, eye cream, etc)
  • Likes to be “in-the-know”, stays involved in family and community groups
  • Has a smartphone, but never answers it
  • Worries about everyone all the time


  • Health and longevity
  • Learning new things
  • Instilling good memories and healthy habits


  • Choosing positive trends
  • New technology
  • Balancing family and self-care
  • Financial stress (specifically unknowns, like budgeting medical care)

How to Reach Jazzy Judy:

Jazzy Judy is not impulsive, she considers every decision carefully. The best way to impress her is to come highly recommended by friends and acquaintances. Staying in front of her sublimidly, works, too. Be consistently present visually with social media campaigns (while she’s liking pics of the grandkids on Facebook). Jazzy Judy will find comfort in recognizing your brand.

Chic Charlotte

Modern Mom


Chic Charlotte is a young working mom. She has a college degree, she is married and she has a couple kids. 


  • Skews female
  • Ages 25 – 45
  • Dual household income: $150,000+
  • Lives in the suburbs in a good school district


  • Busy working mom who wants the best for her kids
  • Believes in the power of social media, for connections, also for news and events
  • Educated follower of trends and the source of a product
  • Values the product / company’s story more than the cost


  • Finding balance at work and at home
  • Ensuring the happiness and health of her family
  • Maintaining a personal identity


  • Her family schedule, different ages, different needs, all of them important
  • Finding time for herself
  • Finding time at all! 

How to Reach Chic Charlotte:

Keep your messaging easy to access and widespread with a responsive website and digital marketing including Google and Facebook. Offer time savings and consider company values in targeted marketing efforts.


Campaign Timeline

12/2/19 – 12/15/19

Client Contact

Katy Copeland
254-918-0511 ext 121
Kristin Cashon
Brianna Bledsoe



Greenfox Team

AD: Lindsey
Digital: Aaron
Creative Director: Melissa
Art Director: Amy