OBJECTIVE
Draw interest from student-age users to buy new school/lifestyle clothing/items as they head back to college campuses for the spring semester.
Secondary: to reach parents of college students purchasing college swag for their college kids
WORD CLOUD
#OUTFITYOURCAMPUSLIFE
College students are the most tech savvy of all the personas. Social media ads that are hyper specific and mobile friendly e-commerce will be particularly useful with this group.
Graphics should be colorful and express school spirit. Recall individualists with a pack mentality. Use Barefoot Evergreen 2020 as foundation for artwork.
Color Palette
#000000
#212944
#ffff00
#ff00ff
MOOD BOARD
Channels
Current Channels
Facebook In Feed Ad
Facebook Story Ad
IG In Feed Ad
IG Story Ad
E-Blast
Landing PageWeb Headers
Facebook In-Feed Ad
Campaign Link: https://barefootcampusoutfitter.com/back-to-campus
Tarleton
Poo Say, “Welcome Back!” #outfityourcampuslife
Desc: “Long Sleeve Crop Top”
[BUTTON] SHOP NOW
Sam Houston State
Welcome back, Bearkats! #outfityourcampuslife
Desc: “Tees Perfect for Layering”
[BUTTON] SHOP NOW
Texas State
Welcome back, Bobcats! #outfityourcampuslife
Desc: “Going to Class”
[BUTTON] SHOP NOW
Baylor
Welcome back, Bears! #outfityourcampuslife
Desc: “Pullovers”
[BUTTON] SHOP NOW
Iowa State
Welcome back, Cyclones! #outfityourcampuslife
Desc: “Bundle Up”
[BUTTON] SHOP NOW
Carolina
Welcome back, Gamecocks! #outfityourcampuslife
Desc: “Winter Headwear”
[BUTTON] SHOP NOW
Florida State
Welcome back, Seminoles! #outfityourcampuslife
Desc: “BBall”
[BUTTON] SHOP NOW
Barefoot Campus Outfitter
Back to Campus! #outfityourcampuslife
Desc: “Barefoot”
[BUTTON] SHOP NOW
Facebook Story Ad
Campaign Link: https://barefootcampusoutfitter.com/back-to-campus
Tarleton
Poo Say, “Welcome Back!”
@barefootstephenville #outfityourcampuslife
[SWIPE UP TO SHOP NOW]
Sam Houston State
Welcome back, Bearkats!
@barefoothuntsville #outfityourcampuslife
[SWIPE UP TO SHOP NOW]
Texas State
Welcome back, Bobcats!
@barefootsanmarcos #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Baylor
Welcome back, Bears!
@barefootwaco #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Iowa State
Welcome back, Cyclones!
@barefootames #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Carolina
Welcome back, Gamecocks!
@barefootboone #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Florida State
Welcome back, Seminoles!
@barefoottally #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Barefoot Campus Outfitter
Back to Campus!
@barefootcampusoutfitter #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
IG in-feed ad
Campaign Link: https://barefootcampusoutfitter.com/back-to-campus
Tarleton
Poo Say, “Welcome Back!” #outfityourcampuslife
Desc: “Long Sleeve Crop Top”
[BUTTON] SHOP NOW
Sam Houston State
Welcome back, Bearkats! #outfityourcampuslife
Desc: “Tees Perfect for Layering”
[BUTTON] SHOP NOW
Texas State
Welcome back, Bobcats! #outfityourcampuslife
Desc: “Going to Class”
[BUTTON] SHOP NOW
Baylor
Welcome back, Bears! #outfityourcampuslife
Desc: “Pullovers”
[BUTTON] SHOP NOW
Iowa State
Welcome back, Cyclones! #outfityourcampuslife
Desc: “Bundle Up”
[BUTTON] SHOP NOW
Carolina
Welcome back, Gamecocks! #outfityourcampuslife
Desc: “Winter Headwear”
[BUTTON] SHOP NOW
Florida State
Welcome back, Seminoles! #outfityourcampuslife
Desc: “BBall”
[BUTTON] SHOP NOW
Barefoot Campus Outfitter
Back to Campus! #outfityourcampuslife
Desc: “Barefoot”
[BUTTON] SHOP NOW
IG Story Ad
Campaign Link: https://barefootcampusoutfitter.com/back-to-campus
Tarleton
Poo Say, “Welcome Back!”
@barefootstephenville #outfityourcampuslife
[SWIPE UP TO SHOP NOW]
Sam Houston State
Welcome back, Bearkats!
@barefoothuntsville #outfityourcampuslife
[SWIPE UP TO SHOP NOW]
Texas State
Welcome back, Bobcats!
@barefootsanmarcos #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Baylor
Welcome back, Bears!
@barefootwaco #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Iowa State
Welcome back, Cyclones!
@barefootames #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Carolina
Welcome back, Gamecocks!
@barefootboone #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Florida State
Welcome back, Seminoles!
@barefoottally #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
Barefoot Campus Outfitter
Back to Campus!
@barefootcampusoutfitter #outfityourccampuslife
[SWIPE UP TO SHOP NOW]
E-BLAST
Campaign Link: https://barefootcampusoutfitter.com/back-to-campus
Tarleton
Poo Say, “Welcome Back!”
#outfityourcampuslife
[BUTTON] SHOP NOW
Sam Houston State
Welcome back, Bearkats!
#outfityourcampuslife
[BUTTON] SHOP NOW
Texas State
Welcome back, Bobcats!
#outfityourcampuslife
[BUTTON] SHOP NOW
Baylor
Welcome back, Bears!
#outfityourcampuslife
[BUTTON] SHOP NOW
Iowa State
Welcome back, Cyclones!
#outfityourcampuslife
[BUTTON] SHOP NOW
Carolina
Welcome back, Gamecocks!
#outfityourcampuslife
[BUTTON] SHOP NOW
Florida State
Welcome back, Seminoles!
#outfityourcampuslife
[BUTTON] SHOP NOW
Barefoot Campus Outfitter
Back to Campus!
#outfityourcampuslife
[BUTTON] SHOP NOW
Landing Page
Campaign Link: https://barefootcampusoutfitter.com/back-to-campus
Tarleton
Long Sleeve Crop Top
Jumpstart springtime in Texas. Warm or chilly, this long sleeve crop top is a girl’s best friend. Cute and comfy is the best way to turn heads and get to class.
Sam Houston State
Tees Perfect for Layering
Be back to campus ready with our perfect tee. Layer it with your favorite cardi or blazer for a professional or night time look.
Texas State
Going to Class
Cozy comfort is the Bobcat way. Get to class on time and feel cute doing it in our Texas State tee. You’re sure to fall in love with this look to finish up the spring semester.
Baylor
Pullovers
This cool-weather pullover is a perfect go-to whether you’re headed to tailgate or walking to class. Pair it with distressed skinnies and sporty flats to stay ready for anything.
Iowa State
Bundle Up
Sport your favorite comfy school sweatshirt for back to campus. Is it yours or your ex-boyfriend’s? No one will know it’s the best thing you got out of that relationship.
Carolina
Winter Headwear
We believe in accessories, too! Shop your Barefoot Campus Outfitter for the best winter headwear this season. Stay warm and hide bad hair days at the same time.
Seminoles
BBall
It’s time for basketball season in Tally. Sport your favorite Seminoles tee on the court or at the game and bounce back ready for spring semester.
—————————
Barefoot
Barefoot Black Long Sleeved Tee
Roll out of bed and grab your favorite Barefoot tee. No one has to know spring semester snuck up on you!
Site Product Info for web team
“Barefoot”- 123508 73000-ANVIL-BLACK-BLACK
“1-Long Sleeve Crop Top”- 114106 C6014-COMFORT-WHITE-WHITE (similar product to the pic)
“4- Tees Perfect for Layering”- 138591 L06-BOXER CRAFT-NATURAL-NATURAL
“5- Going to Class”- 143528 C6014-COMFORT-BRICK-BRICK
“8- Pullovers”- Jacket: 130679 BF232F02-BLKHTHR T-shirt: 113624 BF109302-BAREFOOT-HTHFORST-HTHFORST
“10- Bundle Up”- Girl Outfit: 131157 996M-VHTHRED (same sweater but in red) Guy Outfit: Shirt: 104979 2400-GILDAN-BLACK-BLACK Jacket: 102939 BF232F02-GREYHTHR
“12-Winter Headwear”- 129944 BF030502-BLACK
“15-Bball”- 141645 BFSL004TS02-BAREFOOT-BLACK-BLACK
Resources
Here are some of the resources needed for the project.
KEY PERSONAS
Extra emily
Millennial Undergrad
Background:
Extra Emily is a vibrant college student. She is determined to succeed and include everybody! She’s all about the college experience, she never wants to miss out.
Demographics:
- Demographic could be male or female
- Ages 18 – 26
- Household income: Parent’s bank account
- Lives in the nearest party house neighborhood, has four roommates and three dogs
Identifiers:
- Busy student trying to balance studies and social life
- Uses apps and smartphones for everything from entertainment to education
- Looks directly to their peers for fashion and technology trends
- False sense of independence
Goals:
- Securing an identity and a path
- Graduate on time
- Live for the experience
Challenges:
- How to fit in, making a good, lasting impression
- Financial security
- Setting realistic goals
- Weekly existential crisis every Thursday $2 You Call It Night
How to Reach Extra Emily:
Keep on trend without trying too hard with messaging that gives context in a basic way and target the audience diligently. Story and origin are important to these young millennials, keeping a pure company outlook in chosen marketing efforts is key.
Chic Charlotte
Modern Mom
Background:
Chic Charlotte is a young working mom. She has a college degree, she is married and she has a couple kids.
Demographics:
- Skews female
- Ages 25 – 45
- Dual household income: $150,000+
- Lives in the suburbs in a good school district
Identifiers:
- Busy working mom who wants the best for her kids
- Believes in the power of social media, for connections, also for news and events
- Educated follower of trends and the source of a product
- Values the product / company’s story more than the cost
Goals:
- Finding balance at work and at home
- Ensuring the happiness and health of her family
- Maintaining a personal identity
Challenges:
- Her family schedule, different ages, different needs, all of them important
- Finding time for herself
- Finding time at all!
How to Reach Chic Charlotte:
Keep your messaging easy to access and widespread with a responsive website and digital marketing including Google and Facebook. Offer time savings and consider company values in targeted marketing efforts.
Milestones
Campaign Timeline
Client Contact