Barefoot 2020 Proposal 2.0

Barefoot’s goals go here. We know that online shopping is important, so is technology,

1. Provide a sustainable model for online revenue growth for all Barefoot divisions.
2. Establish clear brand identy and target audience information for each segment of the brand.
3. Establish a brand, web, and digital presence for “lifestyle” apparel and items (aka Barefoot Originals).
4. Strategically implement a roll-out plan with milestones and priorities.
5. Continue to grow online revenue opportunities for Barefoot Campus Outfitter via existing and new channels, as well as technology updates.
6. Launch Barefoot Custom Outfitter site along with a marketing plan to support it.

Building on the existing brand identify, but honing in more specifically on collegiate apparel and items that the target audience relates to and gravitates towards.

Build on existing brand identify, launch website and explore creative opportunities including photoshoots and more narrow demographic representation. Include Greek life, school organizations (collegiate and other), and FFA as essential personas.

By clearly separating Barefoot Originals from the custom and collegiate divisions, a new opportunity for marketing to a broader demographic is created. Focusing on imagery of young women in their 20s-30s (think young moms) and an earthy color pallette is the first step in building a lifestyle brand with widespread appeal. Building an online presence gradually (first with robust landing pages, and moving to a full scale website) allows a separate space for online retail opportunities to thrive.